Top • Our Readers • Mission Statement • Added Value • Circulation & Distribution • Sizes, Specs & Requirements • Demographic Overview • All-Star Lineup • Special Sponsorship Opportunities • Download Media Kit (PDF)
Produced by the region’s most talented writers, photographers and designers, Jacksonville Magazine provides anaward-winning combination of service journalism and entertaining feature stories, knit together with a colorful and elegant design. Joined by its web-based products and a host of supplement publications, Jacksonville Magazine helps readers get the most out of the city and surrounding communities, capturing the lifestyle and spirit of Northeast Florida.Capturing the character, style and beauty of Jacksonville and all of Northeast Florida, Jacksonville Magazine has been a distinctive presence and voice in the area for 28 years. The regional authority on living well, Jacksonville Magazine offers readers—both residents and visitors alike—the best in entertaining, design, food and travel, as well as thought-provoking insight on local issues, profiles on some of the most intriguing and influential River City residents, and in-depth features on the history and color of this fascinating region. Jacksonville also provides advertisers with a credible, beautiful medium in which to place their ads. Jacksonville and her sister publications Home, Bride, Taste and 904 are the “must-read” magazines for educated, affluent, engaged and discerning Northeast Florida consumers.
Top • Our Readers • Mission Statement • Added Value • Circulation & Distribution • Sizes, Specs & Requirements • Demographic Overview • Download Media Kit (PDF)
OUR READERS
Jacksonville Magazine is a publication that is enjoyed by a variety of people. That said, our editorial content and distribution plan are designed to target three specific groups—visitors, newcomers and the affluent. Research shows these readers are active, interested in the region and—most important—spend at a higher rate than most. Our readers tell us they spend at least an hour when reading each issue. They also tell us they view advertisements as a key resource in making their buying decisions. As such, our advertisers get results.Which of the following products or services do our readers plan to buy in the next 12 months?
9% Attorney
23% Antiques/Auctions
53% Apparel (Children’s)
81% Apparel (Men’s)
90% Apparel (Women’s)
28% Art & Crafts Supplies
46% Athletic & Sports Equipment
21% Automobile (New)
13% Automobile (Used)
64% Automobile Accessories
(tires, breaks & service)
6% Boats/Personal Watercraft
21% Carpet/Flooring
34% Cellular Phone New/Update Service
27% Childcare
18% Chiropractor
62% Cleaning Services (carpet, air duct, home)
81% Dining & Entertainment
41% Education/Classes
27% Financial Planner (retirement, investing)
36% Florists/Gift Shops
72% Furniture/Home Furnishings
39% Health Club/Exercise Class
20% Home Computers
28% Home Heating/AC (service, new equipment)
63% Home Improvements/Supplies
29% Jewelry
73% Lawn & Garde
60% Lawn Care Service (maintenance, landscaping)
23% Major Home Appliance
47% Pharmacist/Prescription Service
65% Tax Advisor/Services
41% Television/Electronics
43% Vacations/Travel
23% Veterinarian
17% Wedding Supplies
Top • Our Readers • Mission Statement • Added Value • Circulation & Distribution • Sizes, Specs & Requirements • Demographic Overview • Download Media Kit (PDF)
MISSION STATEMENT
JACKSONVILLE MAGAZINE TELLS THE STORIES of Northeast Florida—and has been for nearly three decades. Jacksonville Magazine has evolved and grown right in step with the city and our surrounding communities. As Jacksonville’s premier monthly publication, we believe our magazine can only be as good as the city itself. Knowing that, we take great pride in actively participating in the community and telling the stories that matter to our readers.
Top • Our Readers • Mission Statement • Added Value • Circulation & Distribution • Sizes, Specs & Requirements • Demographic Overview • Download Media Kit (PDF)
ADDED VALUE
JACKSONVILLEMagazine is the only locally produced publication that is posted online—every month, every ad, every article, everything—at jacksonvillemag.com. All magazines are archived online, too. In addition, our website includes a variety of bonus, web-only features created to drive traffic to it. Plus, we regularly host reader surveys, contests and other promotions, all designed to keep readers returning again and again.EVENTS JACKSONVILLE Magazine hosts, sponsors and participates in dozens of special events and fundraisers each year. For example, our Best of Jacksonville Party has raised more than $100,000 over the last eight years. And wherever we go, you’ll find our magazines—and our advertisers’ messages. Our goal is to get our publications in the hands of real, interested readers. This kind of community involvement and distribution cannot be duplicated through bulk-mailing to select zip codes. We know our readers because we stay in constant contact with them.CROSS PROMOTION Only JACKSONVILLE Magazine and her sister publications can deliver the added bang for the buck that comes from cross-promoting each publication and website throughout the 21 separate magazines we produce each year. Every title refers readers to the others in the fold—thus maximizing the opportunity for thousands more readers to see our clients’ messages. Purchasing an ad in one JACKSONVILLE Magazine title opens the eyes of scores of extra readers each month.
Top • Our Readers • Mission Statement • Added Value • Circulation & Distribution • Sizes, Specs & Requirements • Demographic Overview • Download Media Kit (PDF)
CIRCULATION & DISTRIBUTION
OVERVIEW
Jacksonville Magazine readers are affluent, educated professionals who want the best out of living in Northeast Florida and can afford to have it. Jacksonville Magazine is distributed 12 times annually with three supplements with a total circulation of 22,000 and a readership of over 120,000* per issue. Jacksonville Magazine is a second-class subscription-based periodical subjected to a yearly audit by the U.S. Postal Service.SUPERMARKETS
Publix (34 locations)
Food Lion (20 locations)
Winn Dixie (24 locations)
Whole Foods MarketBOOKSTORES & INDEPENDENT NEWSSTANDS
Borders Bookstore
Barnes & Noble (4)
Fresh Market (2)
Costco
Booktique
Books A Million (4)
5 Points Newsstand
Chamblin Bookmine (2)
Cowford Traders
Native Sun (2)
Book Mark
The Navy Exchange
Jacksonville International Airport
Flash Foods
Hyatt Regency Gift Store
Shands Pavillion
Amelia Angler
Modis Building Gift Store
The Ritz-Carlton, Amelia Island Gift Store
Orange Park Medical Center
Omni Gift Shop
Book Nook
For All Seasons
Memorial Hospital Gifts
The Inn at Ponte Vedra BeachCHAMBERS OF COMMERCE
Our publications are available each month at six Northeast Florida chambers including:
Jacksonville Regional Chamber of Commerce
Clay County Chamber of Commerce
Gateway to Amelia Center & Chamber
St. Augustine Chamber
Ponte Vedra Chamber
Jacksonville Beach Chamber
HOTELS, RESORTS, B & Bs
Jacksonville Magazine is available upon request and in-room at select, upscale area hotels and resorts catering to the high-end business and recreational traveler. These hotels include:Amelia Hotel & Suites
Amelia Island Plantation
Best Western
Best Western Oceanfront
Casa Monica
Comfort Inn Oceanfront
Crown Plaza
Embassy Suites
Hampton Inn & Suites (Amelia Island)
Hilton Bayfront (St. Augustine)
Hilton Garden Inn (Sawgrass)
Holiday Inn Express (Beaches)
Hotel Indigo
Hyatt Regency
The Inn at Oak St.
Jacksonville Marriott
Laterra Resort
The Lodge at Ponte Vedra
Omni Jacksonville Hotel
One Ocean Resort
Ponte Vedra Inn and Club
Renaissance World Golf Village
The Ritz-Carlton, Amelia Island
Riverdale Inn
Sawgrass Golf Resort & Spa, A Marriott
Wingate Airport
Wyndham Jacksonville RiverwalkJacksonville Magazine is distributed in newcomers’ packages and to prospective homebuyers in real estate offices throughout the region including:Atkinson and Knight
ReMax Park Avenue
Coldwell Banker (2)
Prudential Network Realty (Corporate)
ReMax
Prudential Network Realty
Wachovia-Harry Pappas
Watson Relocation
Main St. America Group
Coldwell Banker
Prudential Network Realty (Ponte Vedra)
Top • Our Readers • Mission Statement • Added Value • Circulation & Distribution • Sizes, Specs & Requirements • Demographic Overview • Download Media Kit (PDF)
ADD DIMENSIONS
2-Page Spread (bleed) 18″ wide by 10 7/8″ deep
NOTE: Pull out bleed 1/8″ past trim on all sides.
2-Page Spread(non-bleed) 16 7/8 ” wide by 9 7/8″ deep
Full Page (bleed) 9″ wide by 10 7/8″ deep
NOTE: Pull out bleed 1/8″ past trim on all sides.
Full Page (non-bleed) 7 7/8″ wide by 10″ deep
2/3 Page(vert.) 5 1/8″ wide by 10″ deep
1/2Page (vert.) 5 1/8″ wide by 7 3/8″ deep
1/2 PAGE (VERT./JACKSONVILLE HOME ONLY) 3 7/8″ wide by 10″ deep
1/2 Page (horiz.) 7 7/8″ wide by 4 7/8″ deep
1/3 Page (sq.) 5 1/8″ wide by 4 7/8″ deep
1/3 Page (vert.) 2 1/2″ wide by 10″ deep
1/6 Page (vert.) 2 1/2″ wide by 4 7/8″ deep
1/6 Page (horiz.) 5 1/8″ wide by 2 3/8″ deep
1/12 Page (sq.) 2 1/2″ wide by 2 1/42 1/2″ deepACCEPTABLE SOFTWARE FILE FORMATS: QuarkXPress, PDF, Illustrator, InDesign and Photoshop only.
SPECIAL INSTRUCTIONS: White Publishing Company prints following Standard Web Offset Printing (SWOP) guidelines using 4C process inks on matte stock and it is perfect bound.
FILE TYPES ACCEPTED:tiff (CMYK) 300 dpi minimum; jpeg (CMYK) 300 dpi minimum; eps or pdf with all fonts converted to outlines, all spot colors converted to CMYK and all 300 dpi images embedded, with all required trapping. All support files (including fonts) must be included. Compressed files are not recommended.MEDIA ACCEPTED: CDs, flash drives or DVDs.
PROGRAMS ABSOLUTELY NOT ACCEPTED: Microsoft Word, PowerPoint, Word Perfect, Corel Draw, PageMaker.
PROOFING: One proof for identification purposes is required. If SWOP-approved proof is not supplied, one will be provided at an additional charge of $75, time permitting. Without proof, White Publishing Company does not assume responsibility for printing or color errors.
DELIVERY: Ads may be e-mailed to ads@jacksonvillemag.com, or sent to 1261 King St., Jacksonville, FL 32204. Content, color and final reproduction quality are contingent upon the materials furnished on CD and are the responsiblity of the advertiser.
PRODUCTION CHARGES: Ads created by Jacksonville Magazine’s art department may be supplied to the advertiser on CD for a fee of $95 per CD.
ARCHIVING: All material is destroyed one year after publication date unless alternate instructions are received in writing.
FTP UPLOAD AVAILABLE: Contact ad coordinator.
OVERRUNS/REPRINTS/INSERTS/BIND-INS: Call your account executive for estimate.
For space reservation or additional information call your account executive at 904.389.3622.
Top • Our Readers • Mission Statement • Added Value • Circulation & Distribution • Sizes, Specs & Requirements • Demographic Overview • Download Media Kit (PDF)
DEMOGRAPHIC OVERVIEW
READER PROFILE
Male 44%
Female 56%
Married 47%
Divorced15%
Single 35%AGE
Under 25 4%
25-44 41%
45-64 44%
65 & up 11%HIGHEST LEVEL OF EDUCATION?
Post Grad 11%
Graduate 19%
College 65%
High School 5%EMPLOYMENT:
Executive management 15%
Middle management 18%
Sales 12%
Professional 12%
Other 45%
Business Owner 8%
TOTAL HOUSEHOLD INCOME
$25,000-$50,000 10%
$51,000-$100,000 40%
$101,000-$200,000 31%
$201,000-$500,000 9%
$501,000-$1 million 5%
$1 million-plus 5%
APPROXIMATE NET WORTH?
$100,000-$199,000 12%
$200,0000-$299,000 14%
$300,000-$500,000 23%
$500,000-$1 million 29%
More than $1 million 22%
OWN OR RENT HOME?
Own87%
Rent 13%
APPROXIMATE HOME VALUE:
Under $250,000 29%
$251,000-$500,000 54%
$501,000-$1 million 10%
$1 million-plus 7%
DO YOU OWN A VACATION HOME
Yes 15%
VACATIONS TAKEN IN THE PAST TWO YEARS
Spa 29%
Adventure 20%
FL/Caribbean 62%
Europe 18%
Cruise 39%
Ski 9%
Other U.S. 62%
Other International 9%INTERESTS:
The Arts 40%
Boating 13%
Collectibles 13%
Cooking 36%
Fine Dining 48%
Health/Fitness 48%
Sports 37%
Education 18%
Gardening 32%
Home Decoration 52%
Travel 51%
Fashion 35%
Golf 17%
Philanthropy 13%
Volunteering 21%HOW MANY OTHER PEOPLE READ YOUR ISSUE OF JACKSONVILLE MAGAZINE?
1 27%
2 44%
3 12%
4 17%WHERE DO YOU SHOP?
St. Johns Town Center 67%
The Avenues 43%
St. Augustine 25%
Avondale 25%
San Marco 21%
Regency 8%
Sawgrass 22%
Orange Park 16%
Orlando/Atlanta 26%
Beaches 28%
ITEMS THAT YOU PLAN PURCHASE WITHIN THE YEAR:
Automobile..20%
Cellphone.14%
Eyewear 27%
Fine Art 9%
Gourmet Accessories 13%
Home Electronics .36%
Jewelry 28%
Linens 33%
Designer Fashions 20%
Furniture 34%
Vacation Packages 38%ON AVERAGE, HOW OFTEN DO YOU DINE OUT PER WEEK?
Once or twice 44%
Three to five 26%
Five to ten 30%TYPE OF CAR YOU DRIVE: Domestic 45%
Asian 33%
European 22%
Sedan 36%
Sports Car 16%
Truck/SUV/Minivan 48%WHICH OF THE FOLLOWING HAVE YOU EMPLOYED IN THE PAST YEAR OR PLAN TO DURING THE NEXT YEAR?
Accountant 20%
Caterer 9%
Event Planner 2%
General Contractor 15%
Landscaper 32%
Tax Consultant 28%
Surgeon 17%
Golf Pro 6%
Realtor 12%
Travel Agent 16%
Attorney 20%
Financial Planner 31%
Interior Designer 12%
Personal Trainer 13%
Stockbroker 7%
WHICH OF THE FOLLOWING FINANCIAL INSTITUTIONS DO YOU USE?
Private Banking 72%
Tax Specialist 11%
Brokerage Firm 18%
Financial Planner 38%
Discount Broker 5%
Accountant 13%
DO YOU BELIEVE ADVERTISING INFLUENCES YOUR BUYING DECISIONS?
Yes 84%
No ..16%
For space reservation or additional information call your account executive at 904.389.3622.