Did you know strategic posting for SEO is still one of the best ways you can reach your target audience and get the increased sales you are searching for? That’s why we’ve chosen SEO as the content marketing tool of the year. In this eBook we share several tips for small businesses to improve their SEO and drive more traffic to their website.
Content Marketing Statistics You Need to Know
When defining your marketing strategies and allocating advertising dollars, it’s important to find out exactly what works for your company. And then do more of it! SEO marketing isn’t rocket science once you start tracking results from every penny spent on advertising.
What is Content Marketing?
One form of advertising that has gained popularity in recent years is content marketing. Consisting of numerous different forms of media, like blog writing, YouTube videos, infographics and more, content marketing is becoming a valuable asset to businesses worldwide. As the Internet continues to level the playing field for every company, the need to create content grows.
In layman’s terms, content marketing is just creating and distributing relevant, valuable information online that has been optimized for the search engines. That way your potential customers can find what they want to read, watch or hear. The overall goal is to establish profitable customer actions.
SEO Content Marketing Statistics You Need to Know
As SEO content is a “newer” marketing approach with the advent of the Internet, many businesses are wary of investing their advertising dollars into this strategy. Even with traditional media outlets failing left and right, companies are nervous about switching things up in the digital age.
With this in mind, here are some content marketing statistics you need to know in 2016:
Marketers or businesses prioritizing blogging are 13 times more likely to garner positive ROI from the efforts. (source)
New buyers finish around 57% of purchasing process before talking with sales. (source)
Companies focusing on content marketing save over $14 for every new customer acquired. (source)
78% of CMOs believe original content is the future of marketing. (source)
Only 44% of B2B content marketers actually document their content strategy. (source)
While 76% of B2C marketers claim to use content marketing, only 37% find their plan effective. (source)
Surprisingly, the most effective content marketing for B2C businesses is from their mailing lists, or eNewsletters (61% claim these are effective). (source)
Potential customers viewing video are 1.81X more likely to buy than non-viewers. (source)
Nearly 70% of marketers don’t have a consistent or integrated content strategy. (source)
Over 67% of B2B purchasers rely more on content to make B2B purchasing choices than they did a year ago. (source)
If you’re not using content marketing, you’re already behind. 88% of B2B marketers in North America do. (source)
Having a documented content marketing plan almost doubles chances that you’re successfully tracking ROI. (source)
The proof is in the pudding, or the content marketing statistics. In today’s business climate, you cannot compete without a successful marketing strategy that incorporates original, valuable content that’s been optimized for the search engines.
SEO is Still Effective
Some people mistakenly think SEO is no longer relevant because the practice of using a specific keyword density is no longer in play. However, given the aforementioned statistics, you can see how content marketing through search engine optimization is still just as applicable as it once was, if not more so. The way it works has changed, though. Website content services are up-to-date on the latest methods of implementing keywords to capture the attention of the search engines and still provide valuable content that gives readers the answers they are looking for. It can be difficult for business owners to stay on top of these changes, making it essential to hire experienced professionals.
Highly Targeted Marketing
Strategic posting for SEO is one of the best ways to target the people you need to reach the most. When you select keywords, you will need to think about the people you are trying to reach and what they are most likely to be searching for. Narrowing down your keywords by implementing geographical information can help you more specifically target users, especially if you have physical locations you are trying to promote. This helps you reach the people who are most likely to need your products and services, leading to more qualified leads versus large amounts of traffic that won’t convert into sales.
A Cost-Effective Marketing Trend
Many small businesses have a limited marketing budget and need to find ways to get the most out of their money. The good news is search engine optimization is one of the most cost-effective methods of reaching your target audience. You are already paying for your website; adding on website content services cost just a small amount more and provide you with the valuable content your readers are looking for.
Stand Against Your Competitors
You aren’t the only company fighting for the same share of consumers. Because of this, you need to find ways to keep pace with your competitors, if not outshine them. Because your competitors are most likely using some form of SEO services, it’s critical you hire someone to help with this aspect of your marketing as well. If you aren’t using the same tools they are, you will find you lose more of your prospective customers because many consumers turn to the Internet to find the companies they can rely on.
Local Optimization Is Key
Many smaller businesses still run physical locations and want to attract a local audience versus a national audience. One of the best tips for small businesses to improve their SEO is to include geographical information, such as the city in which your business is located, as well as other surrounding areas you serve. This is because if consumers are looking for a local business, they are more likely to include a city or state in their search terms. If you aren’t implementing them regularly into your content, you could be missing out on a large portion of your target audience.
Content Is Essential
Publishing content on a regular basis is what keeps the search engines interested in your website. However, many business owners don’t have the time or the staff to keep up with the constant needs of keeping content up-to-date and fresh. Website content services can help you create a steady flow of content to keep the search engines looking at your website and to give your company the boost it needs to ensure the right people are finding your site.
Your website plays a major role in the success of your business, even if you are mainly operating a physical location. Strategic posting for SEO is one of the best ways to make sure the right people are finding your website. Hiring website content writing services provides you with a valuable tool to create the amount of content you need to make a difference.
Experienced Content Marketers Should Optimize Your Content
As we’ve been hammering home, optimizing your site content is one of the most important things you can do to drive more traffic and increase your sales. After all, if search engines are having difficulty determining where to position your website, you aren’t going to get the web traffic you’re looking for. Experienced content marketers from a content writing service can help you make the most out of your website with engaging blogs and web pages. Professional content writing services can help you implement the following techniques to ensure the best results.
Complete Keyword Research
Website content writing services understand the importance of using the appropriate keywords to attract the right target audience. However, they also realize there’s a delicate balance between implementing keywords into your content and stuffing them in a way that isn’t appealing to readers. Search engines have evolved to take quality of content into consideration, rather than the number of times the keyword appears in the content. Therefore, while keyword research is still important, it’s not the most important element in an effective content marketing strategy.
Quality Is Key
Search engines are now looking for quality content that offers value to readers. Experienced content marketers are writing for the customers, rather than for Google, Bing and Yahoo. Even though there may be keywords to focus on, they will work hard to make sure the entire piece reads naturally and doesn’t sound like a melange of strategically placed keywords on the page. The primary focus is to answer readers’ questions and provide them with valuable information that positions you as an expert in your field and builds up a sense of trust so they turn to you when they need the services you provide.
Optimize All Aspects
Optimizing your site content isn’t just about making sure you have the right keywords on every page. While this is an important component of effective site content, there are other elements on the page that require optimization as well. For instance, every page should include an image with optimized alt tags. Keywords should also be placed in the meta description, the headline and URL. They should also be scattered throughout the content in a natural pattern. When your keywords are found in all of these places, the search engines are more likely to recognize them and rank your website accordingly.
Include Relevant Links
The primary purpose of your site content may be to inform your readers, but it also serves other functions, including guiding readers around your website. The best way to do this is to include relevant, internal links that lead to other areas of your website that may be of interest to your readers. These links should be hyperlinked to keywords for the best results and be on topic with the rest of the content. Links to other site content pages, as well as blog posts, can help your readers gather more information and keep them on your website for longer. This increases the chances they will make their final purchase with you.
Connect Landing Pages
Sometimes it can be difficult to gauge how many people become your customers by way of your site pages. Some people may visit your website once or several times before they make a final decision and come back to make a purchase. One of the best ways professional content writing services use to help you measure this important analytic is through landing pages. When individuals click on this link and visit the page, their view is recorded. Because landing pages typically ask your readers to complete an action, such as filling out a form, you will be able to determine how many people successfully convert from each visit. This makes tracking your analytics more effective.
Optimizing your site content is critical if you want to be successful online. Unfortunately, many business owners don’t realize the work required to accomplish this task and miss crucial components. Hiring experienced content marketers is the key to eliminating this issue. A reliable content writing service will help you implement these and other strategies so you can be sure the right people find your website and get the information they are looking for.
Don’t get left behind – start incorporating a search engine optimized content marketing strategy today. If you’re looking for website content writing services to help you optimize your website, contact us. We can help you create effective site content that gets results.