Janaki Krishnamurthy, the CEO of SEC Communications
SEC Communications Pvt. Ltd was formed as a venture of Southern Electric Corporation, a pioneer in the Western region in the telecom and cabling industry. In 1997, the company ventured into video conferencing with the objective of providing innovative, high quality videoconferencing solutions that enable customers to facilitate faster decisions and enhanced productivity.
Since then, SEC Communications has been a pioneering market leader in the video conferencing, networking and security industries. Relying on OEM brand collaborations for strength, quality of products and utilising their product excellence for best in class solutions. Janaki Krishnamurthy, the CEO of SEC Communications speaks about how a collaborative and symbiotic relationships with audiovisual and network solution integrators have given the brand a unique market edge.
The present focus of SEC Communications is on offering solutions in the areas of end to end Networking. So our products and solutions range from network security, network access, physical security including access, video communication, audio conferencing and board room automation.
What are the overall solutions you are offering?
SEC’s solution offerings are divided into solutions and services. In our solutions we offer top of the line Audio Conferencing Solutions that are compatible with PSTN, ISDN, IP phones. Then there are Video Conferencing Solutions, Desktop software based communication solutions, and also personal executive systems, Group conferencing systems as well as Multiple party conferencing systems.
Our video conferencing solutions come in a complete range – from software based solutions which can be deployed on desktops, laptops, smart devices, mobile phones to high end Telepresence based solutions which are installed in conference rooms. These also include multi point conferencing solutions based on software, hardware and virtual platforms. These are usually targeted at clients in corporate communications, training, telemedicine, education, and also used communication for mobile employees.
What verticals do you usually cater to, for VC and AV solutions? What are the formats that an enterprise can look for in that?
The Audio Video solutions that SEC offers are across varying formats. Our large format display solutions range from projectors, LED, LCD, plasma displays to video walls (indoors and outdoors) and complex integrated display solutions with processors for interactive video images. For extending both video and audio to a larger audience in board rooms, auditoriums, classrooms, large gatherings ( including internal communication across the organisation ), SEC offers a complete range of video mixers, input output devices, audio mixers, amplifiers, speakers, microphones. We also offer document cameras and visualises to display documents/maps to other end via videoconference and also to project to the entire audience. The cabling, accessories for cabling/conduiting, storage/housing of various devices are also offered.
Under video conferencing, SEC has very high skill sets in board room integration, automation and Classroom that can be deployed in conference rooms, large auditoriums ( in colleges, training organisations ) , classrooms ( in colleges, training organisations, hospitals ) and such , large buildings.
How do your audio conferencing solutions add value to a enterprise communication environment?
The audio conferencing solutions that include IP EPABX with extensions, IP phones, IVR – complete range from mid market offerings can support up to 1000 extensions to high end Communication server based solutions.
This allows companies and contact centres to achieve complete redundancy and secondary server set up. We also offer audio conferencing phones – IP and analog, as well as IP phones integration with SIP servers/PBX deployed in India or other regions. A complete range of IP phones ranging from high end IP based phones with built in processors for microphone and speakers, SIP phones, IP phones for Microsoft Lync integration, as well. These analog conferencing phones enable groups of employees in a room to participate in meetings
As a communications equipment reseller, how is security of the networks taken care of?
Our Video Surveillance and security solutions offer instrumentation – Analog and IP cameras – from basic cameras for smaller deployments in restaurants, warehouses to high end IP solutions ( fixed and PTZ cameras ) are priceless for intrusion and tail gating detection, secure areas protection, perimeter surveillance
Intelligence inputs can be gathered by our monitoring and recording solutions, both software and hardware based. These include analytics based solutions as well. Network connectivity is ensured by analog and IP based surveillance solutions. In addition, we can take care of physical security as well, by the tracking devices for people and vehicles in remote areas, en route to specific destinations. Pilferage tracking and access Control devices are also a product we offer.
A seamless network with great connectivity is the basic requirement for enterprise communications to succeed. How do you handle the demand for that?
In addition to these product solutions we also offer infrastructure products for interoperability and firewall traversal using communication media like ISDN, IP, MPLS VPN, and Room Automation Solutions. These are essentially an Integration of Video, Audio, Lighting, Displays, Curtains that is “Easy to Use” by the non IT savvy teams too.
Our networking solutions include Wired and wireless networking solutions for campuses, LAN and WAN environments – switching, storage (NAS and SAN) and structured cabling solutions.
Of course, network security is a big part of all our products and solution. For this we offer Surveillance solutions, Monitoring and analytics software, building management/access and Security Control Centre Infrastructure.
We also offer technology and product training for video, security, networking product portfolio by certified technology experts.
In addition to products, how do you see the communication technologies service market moving? What products do you see the focus on?
In terms of services, SEC brings to the client an end to end support for all their networking needs. Supporting Video Conferencing Services we help in Hosted videoconferencing bridge services, Equipment and infrastructure on hire for point to point and multi point conferences, and AV equipment for web streaming sessions. In addition, we offer onsite resources for videoconferencing / security network management, as a part of our management services package. This is the most a channel partner with known brands like Avaya, Polycom, LG and Sony can offer.
The support solution offering includes supply, deployment; warranty support and AMC support services for audio, video conferencing, networking and security products
Which are the highest growth client verticals for SEC Communication?
The highest growth verticals for SEC are :
a. Education
b. Government departments
Where is the growth coming for SEC Communication?
We have always had a good market share in the South where we have some traditional Enterprise accounts we support. We are currently growing in the North, thanks to our additional focus on networking. We are also seeing good growth in the East over the past one year, where in enterprise customers have started expanding and buying more.
In your industry, what role does the government sector play? Have you made inroads in it?
In our industry, the Government sector plays a large role as they are the largest buyers for any of the solutions we offer. We have been working with the Government/PSU space for quite some time and have built good accounts like Kerala Police, Ministry of Road, Transport & Highways, Powergrid Corporation, NTPC etc.. to name a few.
10. What is your Go to Market strategy and your expansion plans?
This year, our GTM is to build a good base across security and networking in the Government and education spaces. We are also building extremely good offerings in the networking, security spaces ( including some niche spaces ) which we hope to take to market and deploy by end of this financial year. Next year, we hope to build on these offerings and expand to larger Government projects including the Defence and the financial segment. We are targeting a 100% growth next year since we have spent considerable time over the past 6 months building for this.
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