The Internet is the world’s largest marketplace. If your business isn’t online yet, it’s time to get started.
One of the easiest and most affordable ways to get your business noticed online is with WordPress blogs.
WordPress is the most popular blogging site and it’s great for both personal bloggers and small business owners. Millions of people are online every day, including many of your potential customers. If you’re not yet online, you could be missing out on a lot of business.
WordPress Themes
There are many various WordPress themes available. Some themes are free but there are also premium WordPress themes. Generally speaking, premium themes are probably the best for businesses because they offer more functionality. When choosing a theme for your site, look for a design that is clean and professional looking. Pick from themes that are made for your particular type of business. When choosing a design, pick one that will work best with the information you’re planning on presenting. For example, if you have a need to post a lot of photos, be sure to choose a design that features predominant photo placement.
SEO Basics
SEO is an essential part of every site, including a site primarily used for blogging. If you fail to pay attention to the basic SEO principles, your blog may never be found. In order to have a chance at ranking, it’s necessary to consider SEO. Fortunately, WordPress themes have some built-in features that are designed to be SEO-friendly. There are also some powerful plugins that you can use to enhance the SEO on your site. To access the features installed through a plugin, use the settings tab from the WordPress admin menu.
Content
Adding content is easy with WordPress. Blogs can be entered without having to know code. Then, indicate headlines and subheadings to give the blog a professional appearance. Think about your target audience and write blogs that contain information that will be of interest to them. Set yourself up to be considered an expert in your field. To do this, simply provide useful, high quality articles and blogs that are interesting to readers. Soon, people will keep coming back to your site to learn new information from your blogs. Of all the things you can do with your site, providing top content is probably the most essential.
Keywords and Phrases
Keywords and phrases are the common words that people use when searching online. These are the words that are entered into the search bar on a site such as Google. Make a list of the common search terms, keywords and phrases that people likely use when they look for a product or service like yours. You can also review other sites from similar businesses to get a good idea of the possible keywords. Once you have determined these words, incorporate them into the copy on your site as well as your blog posts. Be sure not to overuse the words as this can be detrimental for search engine rankings.
Photos
Adding photos to your blog can make it more interesting and more professional looking. When you include photos on your site be sure to add appropriate tags that contain keywords. Sometimes people are searching for photos using keywords, so it’s a good way to attract some additional traffic to your site. Videos can also be incorporated. If you’re going to add features such as videos, be sure that they load quickly. A fast loading site is necessary in order to hold interest – if someone has to wait a long time they are probably just going to leave. (Remember, a long time could be just a few seconds).
Social Media Connections
Today, social media is a big part of many people’s lives. There are always new social media sites that become trendy. It is important to make sure that your site has connectivity to these social media sites. The current popular sites are Facebook and Twitter, but there is a host of others. Make sure that your readers can connect with friends and share your content with a single click. Popularity of a website can spread overnight and your business blog could become an instant hit. Use social media plugins that allow connection to these sites.
Housekeeping
Keeping up with your blog is as important as starting it. If you don’t make regular posts, the content becomes stale and you’ll lose visitors and SEO ranking. If you aren’t able to write blogs, consider hiring a professional to write and post them. It’s also necessary to keep your site organized. You can do this by using categories for your blog posts. This will allow people to look back through your posts to locate information on a specific topic. Use blogrolls to keep posts arranged by month, another form of organization for your content. If you create new categories as time goes on, you can go back to old posts and re-categorize them.
About the Author
Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress templates, that can be used out of the box. She loves to share blogging and technology tips.
