This isn’t good news for BlackBerry. The Wall Street Journal is reporting that BlackBerry Q10 sales has been “dismal”:
When BlackBerry Ltd. Chief Executive Thorsten Heins was asked why he decided to start selling the company’s new keyboard-equipped smartphone months after a new touch-screen device, he said it was because BlackBerry “owned” the keyboard phone market and could afford to wait.
That decision appears to have backfired. Sales of the keyboard-equipped Q10, which BlackBerry hasn’t discussed publicly, have been dismal, according to carrier executives and retailers in the U.S. and Canada.
Here’s an example of this:
Chris Jourdan, who owns and operates 16 Wireless Zone stores in the Midwestern U.S. that sell Verizon Wireless products, said customers didn’t show up for the Q10 as expected. His stores only ordered a few of the devices per location and “the handful that sold were returned.”
“We saw virtually no demand for the Q10 and eventually returned most to our equipment vendor,” he said.
And then there’s this:
In Canada, BlackBerry’s home turf, the Q10 was expected to sell briskly. But sales appear to have fallen flat there as well.
“I think we’d all say that the Q10, the one we all thought was going to be the savior, just hit the ground and died,” an executive at a Canadian carrier said. “It didn’t drive the numbers that anybody expected.”
The story cites a multitude of other examples, all of them equally as stark. Which isn’t good if you were hoping for an epic comeback from BlackBerry. The company isn’t commenting, so we’ll just have to wait for their next quarterly report to see how good, or bad they’ve done.
