(iTers News) – Design management of KT was recognized by in the world's best design academic institution. KT announced that its Product Identity (a.k.a PI) was referred in Design Management Review (a.k.a DMR) for its third quarter, a global journal in the design management field.
DMR journal, which was founded in 1975 by Design Management Institute in the United States, is the world's highest authority organization of design management. It excavated outcome of excellent design products from Microsoft, IBM Corporation, Philips, and HP and propagated to the readers from more than 40 countries.
KT has been globally recognized by winning six design awards worldwide such as red dot and iF. KT’s product packages that its PI applied won the best award, 'Best of the Best " in Red Dot Award in Oct 2012 showing off to the world once again the superiority of KT design management through academic journals.
PI of KT has been applied for the first time to its modem products and introduced in the market in December last year. 90% of customers who have used the modem answered "very satisfied", which implies high customer satisfaction.
The journal explained that based on the design of PI, KT has built the competitiveness by consistently applying its design concept to more than 50 products including IPTV, set-top boxes, and satellite antenna, and successfully enhanced the customer experience so that customers can easily identify KT products by look.
It is also possible to extend its PI to all devices that KT will roll out. These could be regarded future strategies of KT.
KT is providing customers with 5 PI applied products, including the Internet modem and it is expected that 4 new PI applied products will be released including IPTV set-top box later this year.
"KT is being closer to customers by visualizing its business activities of CEO and management groups” said Kim, Il-Young, a head of KT Group Corporate Center, "Through this PI KT will strengthen the design of innovative services beyond the management of corporate image.”
On the other hand, in October 15, 2012, KT’s chairman, Lee, Suk-Chae made it clear that KT will become a global company by strengthening its design management announcing KT’s PI product samples and successful design management cases.