Ramzaan Mubarak!!! The holy month of fasting and prayer is about to end and the followers of Islam around the world are gearing up for the grand celebration of Eid-ul-Fitr. After the crescent moon is spotted, the festivities will begin with the coming together of family and friends, preparation of sumptuous cuisines, exchange of gifts, illuminating houses and streets with sparkling lights, and wearing bright new clothes. However, what’s unique this festival season? Thanks to Zindagi TV, Pakistani designer apparel have become a big hit in India, especially among women.
Dresses flaunted by Mahira Khan, Sanam Baloch, Saba Qamar, Aamina Sheikh, Aayesha Khan have already become immensely popular. Fashion designers from both India and Pakistan are taking full advantage of this and have crucially timed their Eid collection launches to woo customers.
Pakistani design making waves this Eid
Pakistani pret a porter collections and fashion labels are selling like hot cake. Bright variants of red, indigo, violet and orange, in fabrics like net, malai linen, cotton net, silk, chiffon and georgette are in. Designer boutiques and tailors are already over-booked, with orders for latest fashion couture and replica designs of dresses being beamed on Zindagi TV dramas. Saad Ali of Pakistani Fashion Designing Council said in a recent interview to ZEE TV: “Those shows are dictating fashion, so I think Pakistani fashion is evolving.”
PFDC Boulevard store in South Extension has already launched Eid Pret 2015, cotton lawns and ready-to-wear series for customers. Top fashion designers and stalwarts from Pakistani fashion circle, such as Wardha Saleem, Mehreen Noorani, Layla Chatoor, Saai by Seher Atif, Ahsan Nazir, Shamaeel and Sania Maskatiya, have introduced their latest women fashion labels in India. Pakistani designs have also created a niche among male buyers. Premium designers like Deepak Perwani and Amir Adnan’s FNK Asia have launched collections for men which are proving bestsellers. Rabhya Collections have also brought in ethnic and trendy wear from Pakistan.
Innovative textile patterns like colour-blocking scheme, patchwork prints, velvet and sequin applique work, intricate multi color embellishment, thread, gota and zari embroideries, motif, pearl and shimmery work, silver and sheesha work are dominating fashion catalogues.
Boxy kurtas, heavy-work jumpsuits, smart flared georgette palazzo pants to go with long straight-fit kurtas, cigarette Kurtis, pencil pants, embroidery and crewel work bottom pants and Anarkalis are definite wardrobe staples from Pakistan that are now in great demand in India as well.
Icing on the cake is that the masters of design of Pakistani luxury brands are selling their sizzling, delicate and breathtakingly extravagant designs online and shipping orders to India! Top-notch designers and design hubs like Zainab Chottani, Sanaullah store, Gul Ahmed, etc, have websites where orders can be placed with a promise of speedy delivery at your doorstep with an element of satisfaction. More and more designers are following suit. Karachi-based designer Ahmareen Suhaib of Ahmareen design wear says: “Foreign clients demand machine embroidery, pearl and mirror work, especially in net and chiffon base. Heavy gold and silver kora dabka work are pretty in, too. We are also looking forward to getting orders from India.”
“I simply loved the black outfit worn by Mahira Khan of the Humsafar fame and wanted to buy one for me. So, I have already placed my order with a designer house in Lahore and am expecting its delivery within the next few days,” says Yasmin, a resident of Delhi’s Karol Bagh.
The wave of Pakistani designs have swayed Indian clientele and are also bridging the gap between India and Pakistan. So let’s celebrate Eid-ul-Fitr in its full spirit with these glamorous, exquisite, elegant and contemporary Pakistani clothing labels, especially crafted for us from across the border.
Written for iStupefy by Anindita Neogy Anaam
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