For two years, IRIDAS has worked on a number of technologies for a new finishing product called Lumetri. NAB 2011 marks the first time Lumetri is shown to the public. Lumetri is a fresh take on movie finishing with a specific focus on HDR and Stereo 3D but also introducing new effective tools for traditional color grading tasks. IRIDAS will give private demos of Lumetri at the show.