Delta Galil USA has signed a long term license agreement with Authentic Brands Group LLC (ABG) on 24 November 2015 for their Juicy Couture brand. Product offering to intimates and sleepwear that will launch in holiday 2016.
Juicy Couture is a lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. Juicy Couture is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, as well as intimates and swimwear. The brand also includes fashion accessories such as handbags, shoes, fragrance and jewelry.
“We are thrilled to partner with a brand that so strongly resonates with customers around the world,” said Maurice Reznik, Delta Galil President and CEO of US and UK Intimate Apparel and Activewear. “We look forward to interpreting Juicy Couture’s glamorous, irreverent, and fun LA style and attitude into women’s intimates and sleepwear, and to expanding this iconic brand and category into Asia, Europe, and beyond, where the network of Juicy distributors provides us with the foundation to grow in these markets.”
Juicy Couture is available in approximately 200 Juicy Couture stores, Juicy Couture outlet stores and select department stores in approximately 60 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East.
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