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The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

By Hasnain Zaheer Personal online marketing Connectivity is the 21st century electricity, data centres are the new rail tracks, and targeted advertising platforms such as Google AdWords are the new engines that pull our intentions, needs and wants...

Best Android apps – introduction The Google Play store has exploded in recent years, with a proliferation of apps that can cater to your every need. The problem is: there are just too many of them, even with Editor’s Picks, Featured and Best Selling...

Seduce a list of altogether the products or services you allow. Lean and depict your customers. Do you hold agreements with former organizations that bring home the bacon components for your clientele? Ahead this happens to your company, study a thoroughly...

The in-flight screen: an endangered species on internal US flights? Photo by idivilayil on Flickr. You can now sign up to receive each day’s Start Up post by email. You’ll need to click a confirmation link, so no spam. A selection of 12 links for you...