What is Creative Web Design?
By outsourcing a creative web design firm to design your new website as compared to a more traditional web firm, you give yourself an unmatched edge over your competition in the eyes of your prospective customers. Traditional design firms tend to focus on only getting a site put together with appropriate information that functionally works. Enter Web 2.0 and more conventional marketing avenues offering into the marketplace, and creative web design firms have come into the scenario.
By ‘creative web design‘, experts refer to those websites which have the functionality and pertinent information which the customers expect to see and in addition to these, have the appealing aspect or the ‘WOW! factor’ to seize the users attention and last longer in the visitors’ minds.
Imagine a billboard with excellent graphic design and perfect choice of imagery, compared with an ad on the side of the road merely with a name and number. While you may have chosen to look at both, the creative tactic will alert you, the audience, to remember the creative billboard.
Now picture two websites, side by side. One with a flash intro page, immediately showing a tableau of images and grabbing our attention; which leads into a visually beautiful website where every pixel is seamlessly crafted into alignment. Next, a bland website showing you purely text and a basic navigation. The variance is so massive it’s like comparing Black and White TV with a 3d Movie Theatre.
Through the utilization of the latest and greatest technology, a creative web design firm will utilize Flash, jQuery, and HTML5 to visually involve the user; however this is where the shortcomings of a creative web design can come into play.
Many years ago many of these graphic design firms started to see an emergence in the marketplace for web services. Many of these firms had workforce with a little web experience, enough to get by, and as such they began offering web services. What they didn’t realize was functionality, valid mark-up, cross-browser compatibility, or SEO – all things which a more conventional web design firm would take into consideration.
While this would be categorized as a creative web design firm, often their creative web design’s wouldn’t be efficaciously converted from a design into code, and having mis-alignments in a design (especially cross-browser) became familiar. Without experienced developers on-hand, many of these challenges became overlooked, and many substandard ingeniously designed websites are still around today, with more and more being sent live on the World Wide Web daily.
For this purpose, when looking to hire a creative web design firm, you should always be definite to look into their operation, most reputable firms won’t mind you asking a few questions. In a creative web design firm, the individuals building your site should be working as a team. The days of all-rounders are over, and when creativity is to be united with functionality, it is imperative to have a ‘designer’ as well as a ‘developer’ work on the web project you outsource.
A designer is usually creatively bent, and may have worked as a graphic designer in the area at some capacity. Their goal is to produce a visually appealing design for your approval. This will be a static image of what your website is going to appear, as it is much quicker to edit a graphic than to edit a coded website. Most creative web design firms work in a similar fashion, as this allows for the comprehensive artistic talent of the designer to be used, and whole use of the imagination of not only the designer, in addition the client.
Once a design is accepted, a developer paces in to convert this to a web format in standards compliant code. This may comprise implementation of a Content Management System (CMS), and generally encompasses some mild Search Engine Optimization (SEO) as well as cross-browser consonance. Once this is complete, your brand new creative web design is all set for the internet.
You need to select a creative web design firm that can accomplish all of your needs from creating a website which matches your brand image and captivates the user, to something which will navigate with no trouble, rank well on search engines, function the same across your complete user-base, and eventually lead to more conversions in your market.
Pic courtesy: www.freepik.com
The post What is Creative Web Design? appeared first on iNurture.