If you have taken the time to look around our campus on any given day, it would be hard to not spot a girl wearing a long sleeve shirt with an elephant on the back. This fashion line is dedicated to producing comfy and cute clothing where the proceeds go to endangered elephants. They are single-handedly responsible for the new elephant craze that has been sweeping the country. They are a completely online retail e-commerce site. They currently sell water bottles, long sleeve shirts, tanks, t-shirts, sweatshirts, and hats. They have even begun expanding into men’s clothing. But what makes this company unique is the great way they employ social media, mainly Twitter.
I can’t tell you how many times I go on twitter only to find most of my friends retweeting their tweet in order to maybe win a free t-shirt. Every day they run different contests and the only requirements to win something free is that you have to be following the brand and retweet the tweet below. It gives them a ton of brand recognition for a very small price of parting with a shirt or hat per day. They just do a great job of encouraging people to follow their brand, without being obnoxious or not delivering what they promised. In between some of the contests, Ivory Ella does a great job of sharing meaningful videos and encouraging quotes that completely fit their brand. I would definitely give this brand a 10/10 and would recommend to anyone to check them out on Twitter or any of the social medias.
Ivory Ella: Internet Spotlight is a post from Internet Entrepreneurship - Class Blog of ENTR 409 at Grove City College