Combined Solution Improves Efficiencies and Email Campaign Effectiveness for Associations and Professional Societies
Informz, Inc., a leading provider of digital marketing solutions for the association and nonprofit markets, announced today that ACGI Software’s Association Anywhere® association management system (AMS) now integrates with the Informz email marketing and marketing automation platform. The integration will allow Informz and Association Anywhere AMS users to streamline processes and create more effective email campaigns.
Informz offers an email marketing and marketing automation platform that enables associations and nonprofits to improve engagement and manage online communications all from one interface. Features of the Informz platform include a drag-and-drop email designer, campaign canvas for building automated, multi-step email campaigns, engagement scoring, and more. The Informz platform easily integrates with data sources such as ACGI’s Association Anywhere AMS to enable organizations to eliminate manual processes and improve efficiencies while increasing the ability to target and personalize email messages.
“Informz is excited to welcome ACGI to our network of partners,” said Joe Tyler, CEO at Informz. “The new integration combines the power of our digital marketing platform with the Association Anywhere AMS, giving clients an efficient and effective way to engage with their audience to create real connections and drive real results.”
The integration between Informz and Association Anywhere provides association membership and marketing professionals with an advanced relationship management solution, enabling:
Smarter targeting using distribution lists from Association Anywhere within the Informz platform.
Sync Informz target groups, which includes Association Anywhere distribution list details and counts.
Advanced personalization using Association Anywhere fields for personalization of Informz mailings.
Streamlined email management by tracking unsubscribe and resubscribe writebacks within the member record in Association Anywhere.
“ACGI Software is very pleased to include Informz among our growing portfolio of resource partners,” said Arj Devadas, Vice President, Sales and Marketing, ACGI Software. “By integrating Informz industry-leading email marketing platform with the Association Anywhere AMS, we’re providing current and prospective customers with a no-compromise solution for more effective marketing, member engagement, and overall association operations.”
Associations utilizing this integration will be empowered to take their email marketing and communications to the next level.
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