2015-04-13

TOKYO–()–(NASDAQ: AMZN)—Amazon.co.jp today announced that the new Kindle

Paperwhite—the world’s most popular e-reader—is coming to Japan. Kindle

Paperwhite offers 62% more pixels and 25% higher contrast compared to

the previous generation Kindle, a unique built-in front light for

reading in all lighting conditions, a beautiful new manga experience, up

to 8 weeks of <a rel="wpi" target="_blank" title="9.Galaxy S6 Edge Battery Life – First 24 hours – Android …" href="http://www.androidauthority.com/galaxy-s6-edge-battery-life-first-24-hours-600239/">battery life</a>, and a thin and light design for just ¥8,480.

Kindle Paperwhite Wi-Fi + 3G—the all-new top-of-the-line Kindle e-reader

with free 3G wireless—never pay for or hunt for a Wi-Fi hotspot—is just

¥12,980. The new Kindle Paperwhite and Kindle Paperwhite Wi-Fi + 3G are

available starting today for pre-order at

and will begin shipping on November 19.

Amazon also today announced the Kindle Store on Amazon.co.jp, offering

customers the largest selection of digital best sellers in Japan, with

the most titles from this week’s Oricon top 100 books, top 50 bunko, and

top 100 manga lists and a total of over 50,000 Japanese-language Kindle

books including over 10,000 free Japanese titles and a broad selection

of works from a wide range of leading Japanese authors and publishers.

In total, the store offers over one million titles, including the

largest selection of best sellers in English and other languages. For

fans of manga, Kindle delivers the best experience, rendered beautifully

on Kindle Paperwhite, and with the largest number of manga best sellers

and over 15,000 manga titles overall. The Japanese Kindle Store will

launch on October 25.

“After twelve years of selling print books on Amazon.co.jp, we are

excited to offer the millions of Amazon.co.jp customers the new Kindle

Store, with the largest selection of the books people want to read, the

largest selection of Oricon best sellers in books, bunko, and manga, and

over 50,000 Japanese-language titles—all available to anyone with a

Kindle Paperwhite, Kindle Fire, Android phone, Android tablet, iPhone,

or iPad,” said Jeff Bezos, Amazon.com Founder and CEO. “Kindle

Paperwhite is the Kindle e-reader we have always wanted to build—it has

62% more pixels and 25% higher contrast than the previous generation

Kindle, built-in front light, perfect for reading in bed or in sunlight,

even thinner, with 8 weeks of battery life.”

New Japanese Kindle Store—Largest Selection of Best Sellers

The leading best seller selection in the Japanese Kindle Store includes

popular book titles such as “Mitsukuni Den,” “Tsunagu,” and “Jinsei Ga

Tokimeku Katazuke No Maho 2” and works from authors such as Arimasa

Osawa with his entire “Shinjukuzame” series, and Yusuke Kishi with the

special limited edition of his best-selling fiction “Shinsekai Yori”

only available at Amazon, with a total of 68 exclusive titles. Manga

titles include the latest best seller series “Magi,” “Termae Romae,” and

the world-famous “Neon Genesis Evangelion,” of which the latest volume #

13 comes out on Nov. 2 and is available for digital pre-order only at

Amazon. The 50,000 Japanese-language titles come from a wide range of

publishers small and large, including Bungeishunju, Gentosha, Kadokawa,

Kodansha, Shinchosha, Shogakukan and Shueisha, all of whom have worked

with Amazon to make their titles available in the Kindle Store.

Kindle Paperwhite—The World’s Most Advanced E-Reader

Reviews of Kindle Paperwhite are overwhelmingly positive and reinforce

that Kindle Paperwhite is the best e-reader in the world:

“So, do all of these features add up to the best e-reader out there?

In a syllable: yep. Amazon was clearly focused on creating the best

possible reading experience with the Paperwhite, and it’s delivered.”

– Engadget

“Forget Everything Else, This Is the E-Reader You Want.” – Gizmodo

“The Kindle Paperwhite is a reader’s dream…I’m wildly impressed with

the simplicity and beauty of this device.” – TechCrunch

“It’s light, eminently pocketable, and presents the best electronic

reading experience.” – Wired

“Amazon has brightened the picture for readers with Kindle

Paperwhite–quite literally and in more ways than one.” – USA Today

“With an excellent built-in light and Amazon’s best-in-class ebook

selection, the Kindle Paperwhite rises to the top of the e-reader

pack.” – CNet

“The Screen Makes It the Best E-Reader Yet” – Time

Kindle Paperwhite is a Service

Kindle Paperwhite is more than just a device—it’s a service. When a

customer orders a Kindle Paperwhite, it arrives pre-registered to their

Amazon account and greets them by name. All of the customer’s Kindle

content is there waiting for them to download and start reading—no long

set-up process, and no syncing with a cable. Kindle Paperwhite also

comes with instant access to the Kindle Store right from the device,

including all of the features customers love about shopping on

Amazon—personalized recommendations, customer reviews, one-click

purchasing and more. Whenever customers shop on Amazon.co.jp, buy a

Kindle, or buy Kindle content, they know that they are also getting

Amazon’s world-class customer service. Customers have been shopping on

Amazon.co.jp for 12 years, and they continue to do so because of the

unparalleled, end-to-end customer experience.

Most Advanced E-Reader Display, 62% More Pixels, 25% More Contrast

Kindle Paperwhite’s display is the most advanced e-reader display ever

constructed. Featuring a 212 ppi display, Kindle Paperwhite has 62% more

pixels than the previous generation Kindle, making text in books crisp

and clear at any size. Images are sharper, richer and show even more

detail. Kindle Paperwhite’s screen has 25% higher contrast than the

previous generation Kindle—the blacks are blacker, and the whites are

whiter. Because Kindle Paperwhite uses electronic ink rather than an LCD

display, customers can read anywhere, even in bright sunlight, without

glare.

Innovative Built-In Light

Backlit LCD displays direct light up through the display into the user’s

eyes. Kindle Paperwhite’s patented front-lit display guides light

underneath an anti-glare layer and down toward the display, away from

the reader’s eyes. This allows a reader to read for hours without eye

fatigue or strain. The screen brightness is easily adjusted for reading

in any light. The Paperwhite display provides an unparalleled reading

experience in the dark and in direct sunlight.

Breakthrough Battery Life

Kindle Paperwhite’s built-in front light is designed to be used at all

times—both in daylight and in a dark room—for the clearest, crispest

reading experience. In order to use the light at all times, Kindle

Paperwhite requires exceptional power management to maintain the battery

life that customers love about Kindle. Amazon’s light guide technology

precisely diffuses the light across the screen and only requires four

LEDs to light the entire screen (unlike LCD screens which can use up to

50 LEDs). The light guide is so efficient that Kindle Paperwhite has a

remarkable 8 weeks of battery life, even with the light on at all times.

No Setup Required, Simple and Easy-to-Use

Kindle Paperwhite comes automatically pre-registered so customers can

immediately start enjoying their existing Kindle library or shop for new

content, with no set-up required.

Free 3G

Kindle Paperwhite’s free domestic 3G connection through NTT DoCoMo means

customers don’t have to hunt for or pay for a Wi-Fi hotspot—they simply

download and read books anytime. Amazon pays for the 3G connection on

Kindle Paperwhite Wi-Fi + 3G, so customers pay no monthly fees and sign

no annual contracts.

Built-In Wi-Fi

Kindle Paperwhite comes with built-in Wi-Fi, letting readers discover

new content at home or on the go.

Books in 60 Seconds

Find a book and start reading in seconds with our fast, free wireless

delivery. No computer required to download content.

New Touch Technology

Kindle Paperwhite’s new capacitive touch technology is uniquely

integrated into the Paperwhite display, allowing for a thinner design

for Kindle Paperwhite and even better touch accuracy.

Slim and Sleek Design

At just over 9.1mm thin and weighing 213 grams, Kindle Paperwhite is

thinner than a magazine. The bezel height between the side of the device

and the display itself is 77% thinner, making it incredibly easy to read

with one hand.

Hand-Tuned Fonts

Every font on Kindle Paperwhite is hand-tuned for maximum readability.

The Amazon typography team worked at the pixel level to ensure

consistency of stroke thickness and shape profiles across all individual

glyphs, aligning each size to the pixel grid of the new Paperwhite

display. This allows for unprecedented sharpness of fonts. Kindle

Paperwhite’s higher resolution display portrays all of the fine details

even in complex characters, which would not render well on a lower

resolution e-reader display.

Manga

Kindle Paperwhite brings the exclusive Kindle Panel View experience to

Manga. Finely-tuned image processing algorithms render each image

beautifully while keeping page turns responsive. Each image is carefully

rendered to recreate and improve on the manga experience on paper. The

high resolution display combined with the higher contrast on Kindle

Paperwhite allows the display of beautiful manga pages. A user can read

Manga just like a book, or select Kindle Panel View to zoom in and enjoy

the details of each page.

Unparalleled Interoperability—“Buy Once, Read Everywhere”

With the free Kindle reading apps, customers can read their Kindle books

on the largest number of devices or platforms. The Kindle reading apps

will be available for iPad, iPhone, iPod touch, Android phones and

Android tablets starting October 25.

Whispersync

Amazon’s Whispersync technology synchronizes a customer’s last page

read, bookmarks and annotations across all of their devices, so they can

always pick up where they left off.

Top-Rated, World-Class Customer Service

Whenever customers shop on Amazon.co.jp, buy a Kindle, or buy Kindle

content, they know that they are also getting Amazon’s world-class

customer service. Customers have been shopping on Amazon.co.jp for 12

years, and they continue to do so because of the unparalleled,

end-to-end customer experience.

Time to Read

Time to Read is a new feature for Kindle Paperwhite that helps readers

know the amount of time it will take them to finish a chapter or a book.

This feature is smart—it personalizes the time for each customer based

on their reading speed and is constantly updated as the reader’s speed

and habits change. With Time to Read, it’s never been easier to decide

when to start a new chapter or finish the chapter you’re reading.

Features Built Just for Readers

Each Kindle offers a variety of font styles and sizes, so customers can

easily customize their reading experience. Kindle Paperwhite also comes

with access to both a Japanese dictionary and an English to Japanese

translation dictionary in addition to instant lookup and translation of

words, Real Page Numbers, support for bookmarks and annotations, and

more.

Dictionary Lookups

To ensure a streamlined dictionary experience for Japanese customers,

when a book is downloaded, Amazon provides pre-analyzed information that

improves the word lookup experience. This allows for faster access to

dictionary lookups and features such as translation, Wikipedia and

sharing.

Worry-Free Cloud Storage

Customers’ Kindle books are automatically backed up in the cloud, so

they can re-download their books wirelessly for free.

Sharing

Customers can share highlighted sections, notes and meaningful quotes on

Facebook and Twitter directly from Kindle without leaving the book.

Parental Controls

Parental Controls allow parents to restrict access to the Kindle Store,

Cloud Archive and the Experimental Web Browser so they can give their

Kindle to a child worry-free.

Beautiful Leather Covers with Auto Wake and Sleep

Covers for Kindle Paperwhite feature a premium textured leather exterior

and a subtle woven nylon interior to provide the lightest and thinnest

form of protection. The integrated magnetic clasp ensures the cover

remains securely closed while in a backpack, handbag, or briefcase. The

cover automatically wakes Kindle Paperwhite upon opening and puts it to

sleep when closed, making it easy to dive right back into the book.

Pricing and Availability

The new Kindle Paperwhite is available for pre-order today for only

¥8,480 and ships on November 19. For more information visit www.amazon.co.jp/kindlepaperwhite.

The new top-of-the-line Kindle Paperwhite Wi-Fi + 3G is also available

for pre-order today for only ¥12,980 and ships on November 19. For

further information visit www.amazon.co.jp/kindlepaperwhite3G.

Kindle Paperwhite will be available at a variety of retailers in

addition to Amazon.co.jp, including: K’s Holdings, Bic Camera, Joshin

Denki, and Kitamura, as well as at a variety of TSUTAYA bookstores.

For high resolution images and video of the all-new Kindle family, visit www.amazon.com/pr/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,

opened on the World Wide Web in July 1995 and today offers Earth’s

Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most

customer-centric company, where customers can find and discover anything

they might want to buy online, and endeavors to offer its customers the

lowest possible prices. Amazon.com and other sellers offer millions of

unique new, refurbished and used items in categories such as Books;

Movies, Music & Games; Digital Downloads; Electronics & Computers; Home

& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &

Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web

Services provides Amazon’s developer customers with access to

in-the-cloud infrastructure services based on Amazon’s own back-end

technology platform, which developers can use to enable virtually any

type of business. Kindle Paperwhite is the most-advanced e-reader ever

constructed with 62% more pixels and 25% increased contrast, a patented

built-in front light for reading in all lighting conditions, extra-long

battery life, and a thin and light design. The new latest generation

Kindle, the lightest and smallest Kindle, now features new, improved

fonts and faster page turns. Kindle Fire HD features a stunning custom

high-definition display, exclusive Dolby audio with dual stereo

speakers, high-end, laptop-grade Wi-Fi with dual-band support and

dual-antennas/MIMO for 40% faster throughput than other tablets, enough

storage for HD content, and the latest generation processor and graphics

engine—and it is available in two display sizes—7” and 8.9”. The

large-screen Kindle Fire HD is also available with 4G wireless, and

comes with a groundbreaking $49.99 introductory 4G LTE data package. The

all-new Kindle Fire features a 20% faster processor, 40% faster

performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,

www.amazon.co.uk,

www.amazon.de,

www.amazon.co.jp,

www.amazon.fr,

www.amazon.ca,

www.amazon.cn,

www.amazon.it,

and www.amazon.es.

As used herein, “Amazon.com,” “we,” “our” and similar terms include

Amazon.com, Inc., and its subsidiaries, unless the context indicates

otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning

of Section 27A of the Securities Act of 1933 and Section 21E of the

Securities Exchange Act of 1934. Actual results may differ significantly

from management’s expectations. These forward-looking statements involve

risks and uncertainties that include, among others, risks related to

competition, management of growth, new products, services and

technologies, potential fluctuations in operating results, international

expansion, outcomes of legal proceedings and claims, fulfillment center

optimization, seasonality, commercial agreements, acquisitions and

strategic transactions, foreign exchange rates, system interruption,

inventory, government regulation and taxation, payments and fraud. More

information about factors that potentially could affect Amazon.com’s

financial results is included in Amazon.com’s filings with the

Securities and Exchange Commission, including its most recent Annual

Report on Form 10-K and subsequent filings.

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