The Top 50 Social Media Power Influencers Part 1. Intelligenthq
The Top 25 Social Media Power Influencers
Social Media helps people to influence others. Done well, social media influencers gain power that allows them to gain ground with marketing. Indeed in describing the importance of social media, number one on the list of Top 50 Social Media Power Influences, Sean Gardner, stated that:
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”
Quote by Sean Gardner. Intelligenthq
Understanding what these influencers do and precisely how they do it can help you to build your own strategy for success with social media. In 2013, writing for Forbes Haydn Shaughnessy produced the list of the Top 50 Social Media Power Influencers which can assist with this process. The list was developed by using the social pull metric on PeekYou which reviews the number of people in second degree networks that are active. While Shaughnessy himself identifies that this list is not perfect since it addresses popularity rather than influence per se, Haydn Shaughnessy argues that it is very difficult to extrapolate influence and popularity from one another, opining that the list is valid. To further validate the list, where writers would have been included but where it was impossible to tell if the followers of those people were actually real people or not, these influencers were excluded. Additionally, Shaughnessy excluded people who generally only followed those that follow them, since in this case sphere of influence would be low regardless of the actual numbers.
The following provides an outline of the top 25 power influencers from Shaughnessy’s list:
Sean Gardner – writing for the Huffington Post, Sean Gardner provides insight of messages about social media that is considered to be inspirational by many. @2morrowknight
Ann Tran – Ann focuses on the travel industry as well as hospitality and was the number one female social power influencer. @anntran_
Jessica Northey – music is the focus of Jessica’s social power influence. @jessicanorthey
Quote by Jessica Northey. Intelligenthq
Mari Smith – Mari Smith is renowned for her expertise on marketing on Facebook. She has also published a book, “The New Relationship Marketing”. @marismith
Aaron Lee – Lee offers good advice on his website which helps people to start out in social media. @askaaronlee
John Paul Aguiar – John provides advice on a range of different social tools as well as on blogging and Twitter, to help people to monetise social media. @johnaguiar
Liz Strauss – Strauss has a successful blog aptly named “successful-blog.com” which is worth a look. @lizstrauss
Quote By Liz Strauss. Intelligenthq
Warren Whitlock – Warren focuses on making money out of social media and is also the host of Blog Talk Radio’s Social Media Profit Show. @warrenwhitlock
Ted Coine – Ted Coine works with Shawn Murphy to run a blog named Switch and Shift. @tedcoine
Pam Moore – this social media influencer focuses primarily on Google + and Facebook but also looks at social business. @pammktgnut
Jeff Bullas – Bullas does not just focus on social media expertise, and he also brings in tips for online marketing. @jeffbullas
Quote By Mari Smith. Intelligenthq
Renee Blodgett – Renee has been recognised as an expert in social media by the broader media. She has a great deal of social media knowledge to share. @magicsaucemedia and @weblogtheworld
Ted Rubin – Ted extends social media out beyond narrow confines and looks at it within the realm of the broader business environment that organisations operate within. @tedrubin
Eve Mayer – there is advice specific to LinkedIn, Pinterest, Instagram and Google + available from Eve Mayer whose main area of focus is LinkedIn. @linkedinqueen
Glen Gilmore – Glen offers an interesting focus on Social Media Law, as well as Digital Marketing and Crisis Communications. @glengilmore
Paul Barron – Barron’s focus of social media power influence is in the restaurant industry. He has a TV channel that has achieved considerable success (Turn and Burn) as well as a website, digitalcoco. @paulbarron
Dan Schawbel – Schawbel helps people to achieve personal success through the use of social media. @danschawbel
Kim Garst – this writer has a focus on different tools such as Instagram, Pinterest, Facebook and Google Hangouts, among others. @kimgarst
Lori Ruff – Lori is an expert on LinkedIn and consults to help organisations use this excellent business tool. @loriruff
Ann Handley – Marketingprofs is Ann’s site and this churns out helpful social media information. Ann is also an expert in content marketing. @marketingprofs
Chris Brogan – Chris delivers courses that help individuals to learn and grow. @chrisbrogan
Gary Vaynerchuck – VaynerMedia is a social media and brand consulting agency that was the brainchild of Gary who began discussing social media as it relates to the wine industry. @garyvee
Chris Voss – Voss has a radio show and a broad range of social media content. @chrisvoss
Pam Dyer – patterns and trends in social media are Dyer’s core focus. She is the marketing manager at SolutionsIQ. @pamdyer
Laura Fitton – Fitton’s focus is Twitter but she is also an exceptional online marketing expert. @pistachio
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