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Building strong brand awareness isn’t just a good, market-savvy idea – a solid marketing strategy directly impacts a company’s bottom line. Effective marketing strategies are what get products, services or companies on the radar of prospective customers...

IoT and Retail Are Merging We are entering a very exciting time in retail, as the blurring of the physical and digital worlds paired with the ubiquity of mobile connectivity accelerates the adoption of the Internet of Things (IoT). However, what many...

Retail is an essential sector in every economy and central to this industry is the ‘store’ which is now facing substitution challenge with the growth of online retail. The brick and mortar store owners are finding it hard to acquire and retain new customers...

October 6, 2013.  The date we all have been waiting for.  As thousands of people converge from all over the world, we expect the atmosphere to be electric.  We expect brainwaves to flow.  We expect that being in the same physical...

Industry insiders waited with bated breath for the paper. The time finally came just recently. The International Council of Shopping Centers (ICSC) presented its report “Envision 2020: Redefining Our Industry,” a look at the present and future of the...