By Hannah Beacham
At Astonish, we are social media enthusiasts and get excited when we see something especially useful. Recently, our Inbound Marketing team 
came across a site that puts the world of social media content at your finger tips! If used in your insurance marketing strategy today, you can really stand out with fresh and timely content.
How To Keep Your Insurance Marketing Social Media Topics Fresh and Timely: Content Generator Tool
The site is feedly.com and it is truly a game changer. Here’s what it offers to your current insurance marketing and social media strategy:
Organization– The best thing about Feedly is it offers a place to add all the best sites from around the web into one easy to use dashboard. If you are especially into current news, this is a place where you can see articles from the Wall Street Journal, New York Times, and your Local News all in one place.
Top stories - Feedly is 100% customizable so no matter what site you find interesting you can make sure you are getting the latest information and most popular articles to your newsfeed.
Segregate content- We all have a wide variety of interests and Feedly gets that. With the organization of grouping sites by topic, it’s easy to see what’s trending in insurance vs. what the best recipe on Food Networks Blog is at the same time. On the other hand you can select just one topic if you are just focused on business news etc.
Find new content– Once you have all your favorite sites, Feedly starts to recommend more sites that you may find interesting. This is where it gets really fun, you may discover your new favorite blog or relevant business articles to post on social from a new site you have never heard of.
How you can use it in your insurance marketing strategy:
Create different groups pertaining to your agency- The best thing to get started with Feedly is think about the different types of content you want to access. Start with insurance news and move on from there.
Share the content on social media- Once you start following content and can see it all in front of you, get inspired. Maybe there is a great article about flood insurance in the New York Times that is really timely, use that as fuel for a blog about flood insurance or share the article on your agencies Facebook and Twitter.
Stay on top of industry news- Browsing all the news sites, or agency blogs is time consuming, and as an agency owner you need relevant news now. This is why staying on top of what’s going on in the insurance field is easier than ever with Feedly.
Try it out and let us know what you think about it! If you have any other great ways to aggregate content for your insurance marketing needs, let us know.
About The Author
Hannah Beacham is an Inbound Marketing Specialist at Astonish. Fanatical about helping small businesses reach their full marketing potential, she utilizes marketing best practices to implement effective strategies on the web. Hannah is involved in a wide array of inbound marketing activities – from social media all the way to SEO. After a long day of decoding the complexities of the world of inbound marketing, Hannah likes to unwind by taking her creative energy to the next level – cooking, baking, decorating, shopping, and of course, crafting.
