Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership.
Simpli.fi Extends Capabilities of Its Programmatic Platform for Localized Campaigns with GPS-Based Geo-Fencing (April 29, 2015)
Press Release: “Simpli.fi, which brings the power of programmatic advertising to localized campaigns, today announced its Geo-Fencing capability, a unique location-based ad targeting solution that helps businesses drive mobile ad performance and reach. Geo-Fencing, which can be accessed directly from within the Simpli.fi user interface, allows advertisers to use latitude and longitude data to precisely target consumers within defined, customizable geographic areas, such as a specific store location, auto dealer, mall, airport, or sporting venue.”
TalkLocal Converts Consumer Searches to Offline Inbound Calls (April 29, 2015)
LSA Insider: “TalkLocal is a local services marketplace and learning algorithm that matches consumers to businesses and then connects the consumer to the best local pro available by phone and in about 90 seconds. Free to consumers, businesses pay each time they speak to a qualified customer following a free lead preview.”
DialogTech and SIM Partners to Host Complimentary Webinar on Optimizing Local Search Marketing in a Mobile World (April 29, 2015)
Press Release: “DialogTech, the market leader in call analytics and automation for the enterprise and agencies, and SIM Partners, a provider of local marketing automation technology, today announced a complimentary webinar titled, ‘Optimizing Local Search Marketing in a Mobile World: From Clicks to Calls to Sales,’ taking place Wednesday, May 6 at 2 p.m. EDT.”
YP Offers Search Retargeting and ‘Audience Extension’ for Brands (April 28, 2015)
LSA Insider: “Over the past couple of years YP has been investing heavily in its ad platform and offerings for both national brands and SMBs. Last month the company introduced a PPC marketplace for national-local advertisers called ‘ypSearch Marketplace.’ That same platform also supports a PPC offering for small businesses, which allows them to be featured in search results on YP and simultaneously on third party sites such as Google and Bing. The newest rollout is an ‘audience extension’ PC display product for national advertisers. Users who come to YP and search but do not convert on the site are later retargeted based on their search queries and intent.”
ReachLocal Now Captures SMB Leads from Across the Web (April 27, 2015)
BIA/Kelsey: “Leads are coming from everywhere, and the digital marketing firms have adjusted to this reality. ReachLocal, for one, has now opened up its ReachEdge lead conversion and marketing automation software. It now has the capability to track leads and other activity from a wide variety of unassociated marketing sources. Chief Product Officer Kris Barton briefed BIA/Kelsey on the ReachEdge’s evolution, noting that the company’s efforts to increase transparency and simplicity will ultimately boost conversion rates.”
Yellow Pages Opens Second Office Location in Montreal Dedicated to Digital Media and Technology (April 27, 2015)
Press Release: “Yellow Pages, a leading provider of digital media and marketing solutions for small businesses, announced today the opening of a second office location in Montreal, in addition to the company’s existing national headquarters location on Nun’s Island. Located in the Nordelec building in Pointe-Saint-Charles, the new 35,000 square foot Yellow Pages location is spread over two floors and will house the company’s rapidly expanding mobile development and digital media teams. During 2013 and 2014 alone, Yellow Pages added over 300 positions in IT and digital media development to its workforce, the majority based in Montreal.”
YP Expands Digital Advertising Portfolio For Brands with Offering to Expand Online Campaign Reach (April 27, 2015)
Press Release: “YP, a leading local marketing solutions provider, is announcing the launch of YP Audience Extension, a new solution that allows national and brand advertisers to identify potential customers, expand the reach of their online display campaigns and drive results . . . YP Audience Extension uses anonymized, first party search data to identify potential customers and then extend the reach of a campaign to similar audiences on other sites.”
Names and Numbers Wins Publisher of the Year Award for Third Year from Association of Directory Publishers (April 26, 2015)
Press Release: “Names and Numbers was honored with Publisher of Year at the Association of Directory Publishers’ (ADP), 2015 Annual Convention and Partners Trade Show, recently held in Orlando, Florida. This Yellow Pages industry competition recognizes publishers and partner members for outstanding directory products and marketing innovations. ‘It was an amazing honor winning Publisher of the Year for the third year in a row. It truly is a reflection of our talented team,’ said Ken Brock, Founder and CEO of Names and Numbers.”
Yellow Pages Launches YP and YP Shopwise Apps for Apple Watch (April 24, 2015)
Press Release: “The goods, services and deals of your neighborhood will soon be strapped to your wrist. Yellow Pages, a Canadian digital media and marketing solutions company, announced today that two of its award-winning mobile apps, YP and YP Shopwise are among the first Canadian apps available for Apple Watch. The YP app, the company’s flagship mobile product and a top-rated Canadian app in the App Store, will provide Apple Watch wearers with geo-localized search for services in their neighborhoods.”
DAC Group Acquisition Introduces New Technology to UK Based Make It Rain (April 23, 2015)
Press Release: “Strategic acquisition will enhance Make It Rain service portfolio to deliver more localized targeting within the UK via access to DAC Group’s proprietary search marketing technology. This new acquisition will extend DAC Group’s footprint beyond North America as the agency expands into new markets. The alliance raises the competitive position of both agencies by providing more and better choices for client brands seeking sophisticated, scalable digital marketing solutions that intimately address local brand presence within performance-based global strategy.”
UBL and Advice Interactive Group to Align Presence Management Product Suites Under LocalHub Brand (April 21, 2015)
Press Release: “UBL Interactive, Inc., a leader in online business listing presence management, and Advice Interactive Group, LLC (“Advice”), a digital agency with proprietary local search technologies currently marketed under the Local Site Submit brand, announced that the two companies will combine their digital presence management services under a new branded product suite to be called LocalHub. LocalHub will become the customer-facing dashboard for services that allow businesses to take control of their location data in business listings appearing on Google, Bing, Yahoo and Apple Maps, along with hundreds of local search directories, social networks, and mapping services across the Internet.”