Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Infographic: The 2016 State of Small Business Marketing (May 4, 2016)
LSA Insider: “LSA put together an infographic to celebrate the SMB community and to highlight the opportunity that remains in helping these businesses market themselves online more effectively.”
Study Argues Most Current SMB-Focused Sales Efforts Are Completely Ineffective (May 4, 2016)
Screenwerk: “Business owners are generally unresponsive to unsolicited sales efforts.”
How Do SMBs Come to Trust Local Marketing Providers? (May 4, 2016)
LSA Insider: “We asked a variety of local marketers around the country to elaborate on their feelings about marketing vendors and their online information.”
How Execs Rank Digital Marketing Solution Capabilities (May 4, 2016)
eMarketer: “Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities.”
Moz launches comprehensive keyword research tool “Keyword Explorer” (May 3, 2016)
Search Engine Land: “A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists.”
60% of local SEOs are outsourcing more tasks in 2016 vs. 2015 (May 3, 2016)
Search Engine Land: “SEO outsourcing is a common practice in digital marketing, as it enables us to accomplish cumbersome or repetitive tasks that we might not otherwise have time for.”