Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
Will Facebook’s Notify App be Good for Publishers? (October 22, 2015)
LSA Insider: “Facebook is reportedly testing a new app called Notify, a stand-alone app that aggregates select publisher content and sends users notifications from these outlets.”
Is “Date Night” App a Potential Mobile Model for Local Media Publishers? (October 22, 2015)
LSA Insider: “Local media publishers looking for success with mobile apps should take a multi-pronged, real-world use case and solve for that.”
Report: For Every $3 Spent on Digital Ads, Fraud Takes $1 (October 22, 2015)
Ad Age: “As digital spend continues to reach landmark highs — it hit $27.5 billion for the first half of 2015 – so does ad fraud, which is now estimated to cost the industry about $18.5 billion annually.”
The Price of Free Listings (October 22, 2015)
Street Fight: “The growth of the listings management business has shined a bright spotlight on just how valuable it is to control location information.”
Go Local Interactive Named a Top Advertising Agency in Kansas City by the Pitch (October 22, 2015)
Press Release: “Digital marketing agency Go Local Interactive has been selected as the third best local advertising agency in the Pitch’s Best of Kansas City issue.”
Building small businesses online, one click at a time (October 21, 2015)
Washington Post: “Small businesses need to lure customers in and keep them coming back with e-mail blasts, Web sites and social media.”
As Brands Get More Comfortable With Beacons, Best Practices Begin To Emerge (October 21, 2015)
AdExchanger: “The same rules in life apply to beacon advertising programs: Don’t be annoying or people are going to leave the party.”