By Jynell Berkshire
Issue # 104 – June 29, 2012
As Denise talked about in Issue #75, a great way to build customer loyalty is to have a periodic email newsletter in your business. Newsletters are a powerful way to deliver high-quality content, while also making a profit.
Email newsletters can provide big rewards for your business. They can connect you to new customers, keep you in the minds of existing customers, create bigger brand exposure for new offerings, and increase sales for your business.
So, let’s look at three different ways you can use email newsletters to generate more revenue for your business. (If you are not sure how to format and lay out your email newsletter, refer back to Issue #75 where Denise walks you step-by-step through on how to do this).
Strategy 1: Offer It As A Bonus To A Product Sale
When a customer buys a product service from you, offer to send them your newsletter as a bonus if they give you their email address. This not only provides you with a means to communicate with them in the future, but it also provides you with an opportunity to sell another product or service to them.
For example, your email newsletter can contain certain product coupons or special discounts that are only offered to customers who subscribe to your newsletter. This is a great way for you to entice them to sign up to receive your email newsletter.
Another way to generate more revenue for your business with email newsletters is to promote products in your newsletter.
Strategy 2: Promote Your Products Or Other People’s Products
The way you monetize your newsletters is by offering products and services to your subscribers, and ideally offers that are related content within your newsletter. Your readers can then buy the product or service if they want more information, but never feel like the product is being shoved down their throat.
This soft-selling approach builds greater loyalty, and also can increase your sales far more than traditional email marketing when it is done correctly.
You can include these product or service offers within a dedicated section like a “Check It Out” section, or in banner ads placed throughout the newsletter. Take for example, in our below “Check It Out” section, we are promoting MaryEllen Tribby and her successful newsletter business model.
In addition, if you have your own products to sell, you can either focus on promoting your own products, or also feature third party offers from time to time so your readers don’t get bored with the same offers all the time.
If you do not want to promote your products or other third party offers, you can also sell your newsletter to generate more revenue for your business.
Strategy 3: Sell Your Newsletter
You can also make money for your business by selling your newsletter for a monthly or annual subscription rate, especially if you offer specific industry information.
For example, if your newsletter focuses on financial information about the stock market, then you could to sell your newsletter to individuals who want to learn more about stock trading or the stock market in general. Just make sure that you provide them with great content and information that would be willing to pay for.
Another strategy you can use is to offer a free newsletter subscription, but then sell one or more of the articles (together or separately) on digital powerhouses such as Amazon.
Once you have a consistent system for creating newsletters, you can monetize that content in so many different ways. These are just a few examples to get you started.
But here’s the key point. If you are not using email newsletters as part of your marketing strategy, you may be missing out on an opportunity to generate more revenue for your business.
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Your Buiness Thrival Assignment
If you are serious about building a successful newsletter and learning about that business model, we highly recommend the following:
1. That you watch the webinar offered by MaryEllen Tribby that is mentioned in the Check It Out section. MaryEllen is responsible for making this model famous in today’s world. If you truly want to learn this model, then you might as well learn it from the person who perfected the model.
2. After watching MaryEllen’s webinar, look for ways you can leverage and monetize your own newsletter, such as by using one of the three strategies discussed in this article:
A. By offering your newsletter as a special bonus.
B. By promoting your own products or third party products in your newsletter
C. By selling a paid version of your newsletter.
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Check It Out
MOST businesses are lucky if just 10% of their subscribers bother to open email promotions.
And then there’s MaryEllen Tribby.
Her publishing model AUTOMATICALLY builds a highly responsive list (MaryEllen get’s an unheard of 40% open rate!).
She doesn’t have to create content OR create products (and she gets to do what she loves and enjoy her family). The bottom line…
She’s created THREE multi-million dollar companies out of thin air!
If you RSVP in time, you can join an exclusive online training where MaryEllen will reveal her entire business model.
RSVP here now.
Here’s why I’m so excited about this…
MaryEllen reveals her entire business in a FREE online training called:
“New Digital Publishing Platform That’s 500% More Profitable Than Blogging”
Grab your seat now because this training WILL fill up quickly.
Here’s your link to RSVP.
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Today’s Video Inspiration
You think one person can’t make a difference?
This video will change your mind.
Some great examples of one person changing our world
Click here to watch “The Power of One”
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Look What Others Are Saying
I love you people. You always have the best advise. Could you please send out the article you had about hiring work out to a different country? I am ready to do that and take your advice but I lost the article. Thanks in advance.
Diane
[Note: The issue Diane is asking about is Issue #63.]
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Quick Tips
Body:
When exercising, go for that extra rep, run that extra mile or add a few extra minutes to your fitness regiment. You are stronger than you think. You will proud that you pushed yourself beyond self-imposed limits.
Mind:
Setting goals are a good way to increase your brainpower. Goals activate areas of the brain associated with positive thinking and action. Setting goals are great for achieving success and prosperity in your life, while at the same time boosting your brain.
Spirit:
Doing what you love energizes and uplifts your spirit like nothing else. Having a passion for doing something that you enjoy not only puts in a good mood but it brings a smile to your face at the same time.
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Fishers, IN 46038 USA
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