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SPONSORED POST This sponsored post is produced by Gigya. The following blog post was coauthored with Kelly Cooper of ShopIgniter, a social performance marketing platform that enables digital marketers to reach and convert their social and mobile...

Despite influencer marketing challenges, eMarketer indicates 84 percent of marketers will launch at least one influencer marketing campaign in the next 12 months. That’s big news, considering the massive adoption of adblock and ever changing social media...

What do you think of when you hear the words “influencer marketing?” An influencer is someone who has built up the trust and credibility of their audience in such a way that they’ll be more willing to make a purchase based on recommendation alone. We...

SXSW Interactive started with a bang thanks to Social Media Today’s #SocBizShakeUp breakfast event at the W Austin. A fantastic panel led by SMT CEO Robin Carey included Michael Stenberg, VP, Web & Infrastructure at Siemens (@stenmic); Sandy...

Lately there has been much talk about “Social CEOs”, and I’ve been thinking about this post for a while. Two other posts prompted it – namely 1) The top 50 “social CEOs” list published on Huffington Post by Vala...