Traditionally, creative teams have used printed proofs, email, and even FTP to share design files for review and approval. But when inMotionNow pioneered online proofing in 1999, we introduced an easier, more effective way for creatives to get feedback on their work.
Online proofing tools allow creative teams to upload assets that their stakeholders can then view in their web browser. Online proofing tools vary in the types of content they support (graphics, documents, web, video, etc.) and also differ in how the reviewers provide feedback and approval. In general, an online proofing tool is going to be comprised of an upload portal for content creators to share proofs and a review environment for stakeholders to provide feedback. Many online proofing tools lack any automation -like the ability to route proofs sequentially. So when a proof is released for approval it is sent to all reviewers simultaneously.
inMotionNow pioneered online proofing but has since evolved into a full Workflow Automation Solution. inMotion’s online proofing tool remains one of the most advanced on the market, with customizable, rules-based routing for automating even the most complex workflows. inMotion also includes features like proof notifications and status reports that less robust solutions don’t offer, plus powerful Review Apps for iPad and iPhone. Most importantly, by integrating online proofing with creative brief management and project management, inMotion links the proofs with their originating creative brief and project tasks, deadlines, and team members.
While most online proofing tools are an improvement over traditional proofing methods like email and print, a quick and successful adoption is more likely to occur when the solution can flex to fit your existing review and approval process. Make sure you choose a solution that can support all of the types of content that your team produces, can match your current workflows, and will be easy for your reviewers to use. Our free guide, Selecting an Approval Workflow Solution, has even more tips for picking the right proofing solution for your team.
This is Part 3 of a 3 part series.
Check out Part 1: How is inMotion different from project management?
Check out Part 2: How is inMotion different from digital asset management?