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Tom Martin knows a thing or two about developing a content marketing strategy. He’s a regular contributor to standout blogs like Ad Age, Copyblogger, Social Media Examiner, Social Fresh and MarketingProfs, to name a few. So when Tom shares his...

Share 20 PPAI Pyramid-Winning Programs Share The Ins And Outs Of Their Sweet Success For almost 60 years, the PPAI Pyramid award has been the award to win, because it’s the ultimate recognition for distributor excellence in promotional program creativity...

With organic reach shrinking across the board, content marketers are scrambling for answers. See what media company Social Media Examiner has done to overcome the lack of reach and what you can learn from the steps they took. Michael Stelzer is a social...

Big Data is the buzzword of the year. Every leader — whether they’re managing a small team or are at the helm of a multinational corporation with thousands of employees — is wondering how they can use Big Data to better get to...

Retargeting Campaign Retargeting is also known as remarketing. This is an online advertising that helps marketers to keep their brand in front of a bounced traffic after it left the marketer’s website. For the majority of websites only two percent of...