2017-01-31



How many times has a sales rep heard this: "Um, mail me some brochures, call me in two weeks and we'll discuss it some more." Yeah, right. Isn't that a polite way of saying, "Don't call us we'll call you?" Hmmm. By the time two weeks have passed, your rep can't even find this person and will probably have an intimate relationship with their voice mail. This is a waste of time and money because brochures can be expensive to design, produce and mail. Unfortunately, these scenarios are not going to change. This is because we now have a new generation of buyers who just want more convenience and flexibility in the sales process. Here are 5 questions you might have about moving your wholesale catalog business into the future and reasons why you need to do so immediately.

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