Last week, Influitive’s Director of Customer Operations, Chad Horenfeldt, teamed up with Fred Bals, Manager of Media and Customer Relationship Programs at Ektron, for a presentation on advocate marketing at the Mid-Atlantic Marketing Summit in Baltimore.
This summit is the region’s premier event in marketing, technology, communications and media, bringing together over 300 marketing and communications executives to discuss high-level issues through a series of panels, keynotes, presentations and networking.
These professionals are interested in the future of the industry and, of course, advocate marketing is leading the way in many respects. For some, this was their first introduction to the concept. For others, Chad and Fred’s presentation simply reinforced the importance of putting customers at the core of B2B marketing.
Check out the highlights from their session below by reading the slides from their presentation as well as the many tweets published by those in the audience.
One audience member who really “got it” is Jeanne Rossomme, President of RoadMap Marketing – she shared her key takeaways in this post on the SCORE blog: Advocate Marketing: Your Fans May Be Your Best Sales Force.
Did you attend Chad and Fred’s session on advocate marketing? We’d love to hear about your top insights in the comments!
Advocate Marketing = Ur best customers @ center of sales and mrtkng efforts. Advocates refer the best leads = additional revenue. #MAMSummit
— AMADC (@AMADC) September 19, 2013
Motivate and mobilize your best customers b/c advocates are really an extension of ur mrktng & sales teams #AdvocateMarketing #MAMSummit
— AMADC (@AMADC) September 19, 2013
“Nothing nurtures better than customer success stories” #marketing #mamsummit @chadhorenfeldt
— Arin Sime (@ArinSime) September 19, 2013
ROA = Return on Advocates. Advocacy shld be a strategic part of ur biz. Increased engagement leads 2 continued increase in value. #MAMSummit
— Sharon Grevious (@iamsharong) September 19, 2013
Advocate marketing #mamsummit pic.twitter.com/ok1KsrF50P
— Parul Nath (@parulk2012) September 19, 2013
Great advice from @chadhorenfeldt on advocate #marketing at #mamsummit pic.twitter.com/Kat7yUsb7m
— Bates Creative (@batescreates) September 19, 2013
“Put your best customers at the center of your #marketing” #advocateMarketing @chadhorenfeldt #mamsummit
— Arin Sime (@ArinSime) September 19, 2013
Your cusptomers are your best sales people #AdvocateMarketing #mamsummit
— Zumetrics (@Zumetrics) September 19, 2013
Trust. Influence. Advocacy. Learn for your advocates and nurture them to do what they do best! #MAMSummit http://t.co/Q6GtdO8RfM
— Sharon Grevious (@iamsharong) September 19, 2013
Great crowd at #mmsummit learning about advocate marketing & @influitive + @ektron pic.twitter.com/3rARaCWz2q
— Chad Horenfeldt (@chadhorenfeldt) September 19, 2013