Way2k.com is a new age education portal with a focus to align students’ expectations to the offerings by various educational institutes. In recent past, education in India has grown manifold. With the advent of open economy, Indian industry witnessed an unprecedented boom and lot of career options began to take shape. In addition to the conventional career alternatives like engineering/medical/law, there were a surge of many new career avenues and targeting this demand, institutes started offering these courses. Lot of new institutes also came into existence offering specific, unconventional career courses. However, while there were number of career choices available for students, there was no single, consolidated platform that could give them an opportunity to evaluate these choices vis-à-vis their own interest areas.