We all have certain colors we prefer to look at over others. However, did you know that there is actually a physiological effect that takes place when you view certain colors? The colors you look at can boost your mood, increase your energy level and metabolism, and drive you to do something you may not have done otherwise. In terms of web design, this can have a profound effect on your business website. As a small business, your website often times serve as the first impression for potential customers. Understanding the psychological and the physical effect looking at certain colors can have, your business website can be designed in a way that actually helps you mold this first impression in a way that turns a warm lead into a sale. Here are some of the most popular colors and how to use them to trigger an emotional effect. White, Black [...]