2012-10-14





Dodge Ram 1500, 2013

The new 2013 Ram 1500 is the Ram Truck brand's latest entry into the ultra-competitive full-size, light-duty pickup truck segment. The new truck represents the brand's first iteration to its most recognized truck since the inception of the Ram nameplate in 2011.

The new 2013 Ram 1500 is the latest innovation off Ram's full-size, body-on-frame truck architecture, designed, engineered and executed to strike at the emotional chords of the "Guts and Glory" mindset of enthusiasts and potential buyers. In form and function, the new 2013 Ram 1500 conveys boldness, valor, virtue and power-oriented capability like no other in its class, but it does so, aesthetically and functionally, at a different level.

The light-duty full-size pickup truck segment has evolved from "brute capability and acceptable efficiency" to an engineering and execution that combine desirable size, configurations, capability, refinement, efficiency, technology and quality.

The new 2013 Ram 1500 will offer the most fuel-efficient model in its class, and more available functional, innovative and interactive technologies than the competition. The new truck will have capability on par with or better than anything in its class and more quality-validated than anything in it class.

The ride and handling compares favorably with premium-oriented sedans, but sacrifices nothing in terms of payload and towing capabilities for which it is best-in-class. The 2013 Ram 1500 conveys confidence with responsive steering, brake-pedal feel and great ride characteristics.

Ram's newest truck also offers more factory-installed exterior options and systems than anything in its class. The distinctive, brand-oriented design and refined mechanical interior and exterior executions deliver on the concept of "bold opulence." Customers in this category will view it as being far more expensive than its competitors, but the new Ram 1500 remains a great value.

The new 2013 Ram 1500 will be available in three cab configurations (two-door Regular Cab, four-door extended Quad Cab® and four-door Crew Cab) with three box sizes - 5-foot-7-inch box, 6-foot-4-inch box and 8-foot box.

The new truck will be offered in 11 models/packages: ST, Tradesman, Express, SLT, Big Horn, Lone Star, Outdoorsman, Sport, R/T, Laramie and Laramie Longhorn.

The new 2013 Ram 1500 competitors are: Ford F-150, Chevrolet Silverado, GMC Sierra, Nissan Titan and Toyota Tundra.

Start of production of the 2013 MY Ram 1500 is scheduled for third quarter of 2012. Regular Cab configured vehicles will be produced at the Saltillo Truck Assembly Plant in Saltillo, Mexico; Quad and Crew Cab configured vehicles will be manufactured at the Warren Truck Assembly Plant in Warren, Mich.

POWERTRAIN
Major changes under the hood of the new 2013 Ram 1500 will help deliver best-in-class fuel economy and substantial increases in power and performance with the Chrysler Group's award-winning Pentastar 3.6-liter V-6 engine coupled with the first use of an eight-speed TorqueFlite 8 transmission in a pickup truck.

The 5.7-liter HEMI also will benefit with the first use of an eight-speed automatic transmission. The new, TorqueFlite 8 is available with the V-8 engine and features a higher capacity torque converter and is scheduled for availability in late 2012.

Coupled with the debut of an eight-speed transmission, select Ram 1500 models will offer a new stop-start feature that automatically shuts the engine off when the truck comes to a complete stop, conserving fuel. The engine restarts when driving is resumed.

Best-in-class V-6 Fuel Economy - Pentastar V-6 Engine
With best-in-class standard horsepower rated at 305 at 6,400 rpm and torque of 269 lb.-ft. at 4,175 rpm, the 2013 Ram 1500 goes from zero to 60mph, three seconds faster than the previous V-6 powertrain. The new Ram 1500 becomes the latest vehicle to benefit from the advanced technology Pentastar engine. Features include Dual Overhead Camshafts (DOHC), high-torque over a broad rpm range, low exhaust emissions, E85 capability, exceptional fuel economy, and best-in-class noise, vibration and harshness (NVH).

Introduced less than two years ago, the new V-6 engine has become the workhorse engine across the Chrysler lineup and has replaced seven previous V-6 engines. The Pentastar won Ward's 10 Best Engines award in its debut year of 2011 and repeated this honor in 2012.

The compact, 60 degree, all-aluminum block is constructed of high strength die-cast T380 aluminum with cast iron bore liners. Six bolt main bearing caps contribute to an extremely rigid lower engine structure. Cast aluminum pistons are fitted to forged connecting rods. Aluminum cylinder heads with dual overhead camshafts and four valves per cylinder include integral exhaust manifolds. High flow, tumble intake ports and a 10.2:1 compression ratio deliver an optimal balance of power, fuel efficiency and refinement.

Despite the high compression ratio, the Pentastar V-6 is designed to run on regular 87 octane fuel to reduce the cost of ownership. The 3.6-liter Pentastar also is E85 compliant across all 50 states.

To help deliver better fuel efficiency and better volumetric efficiency across a wide torque band, the engine also includes variable-valve timing (VVT) with dual-independent cam phasing. Nearly 90 percent of the engine's peak torque is available from 1,800 to 6,400 rpm - an important consideration when towing or hauling a load.

With increases in both horsepower and torque, there is no shortage of capability. For 2013, customers can opt for a V-6 engine with a 4x4 powertrain and in crew cab models.

Best-in-class V-8 Fuel Economy - 5.7-liter HEMI V-8
Long associated with power, enhanced fuel efficiency also is provided with the legendary HEMI® through the use of variable-valve timing (VVT) and cylinder shut-off technology. The 2013 Ram 1500 is the first vehicle to combine the new eight-speed automatic and the HEMI V-8 engine (late availability).

With 395 horsepower at 5,600 rpm and 407 lb.-ft. of torque at 3,950 rpm, the 5.7-liter HEMI V-8 delivers performance and best-in-class towing and payload — 11,500 pounds and 3,125 pounds, respectively with the Ram 1500 Tradesman Heavy Duty. Equipped with VVT, the engine is designed to deliver power across a wide torque band.

Fuel enhancing features with the HEMI include cylinder shut-off technology, which deactivates four cylinders of the engine during light acceleration or cruising situations on the highway when full V-8 power is not needed. Depending on the driving, cylinder shutoff can increase fuel economy from 5 to 20 percent. Transparent to the driver, the system operates between 1,000 and 3,000 rpm and provides V-8 power for acceleration and heavy loads and four-cylinder operation when the torque requirement is less than the maximum available from four cylinders, saving fuel.

Additionally, VVT technology improves fuel economy by first, reducing the engine's pumping work by closing the intake valve later, and second by increasing the expansion process of the combustion event. This allows more energy to be transferred to the wheels instead of being lost out of the exhaust as heat. VVT also improves engine breathing, which improves engine efficiency and power.

Fuel savings also are realized through an Interactive Deceleration Fuel Shut Off feature (iDFSO), which expands opportunities for turning off fuel to the engine during deceleration events thereby improving fuel economy in both city and highway driving.
Also, towing and payload capacity for the 2013 Ram 1500 is best-in-class with towing up to 11,500 pounds and payload up to 3,125 pounds, depending on model.

TorqueFlite 8 Automatic Transmissions
The new, 8HP45 eight-speed automatic transmission is the new standard transmission for Ram 1500 with V-6. For HEMI® V-8 - equipped Ram 1500 models, the higher torque capacity version 8HP70 will be available in the first quarter of 2013.

Owners will appreciate an innovative rotary e-shift dial for trucks equipped with the new TorqueFlite 8-speed transmission that replaces both column and floor shifters. The exclusive rotary e-shift enables intuitive operation with a direct and confident feel, even with gloves on. The convenient, dash-mounted, easy-to-understand and operate system provides total control of the sophisticated eight-speed transmission and is Ram Truck's innovative approach to electronic shifters, already used in Class 6-8 trucks. This new design allows quick blind-shift transitions from "Reverse" to "Drive" when towing or navigating out of mud, snow or busy parking lots and crowded worksites. The new rotary e-shift dial also yields space for more functional and usable storage in the console.

Fully electronic, both the 8HP45 and 8HP70 transmissions feature on-the-fly shift map changing. More than 40 individual shift maps for very specific conditions optimize shift quality and shift points for fuel economy, performance and drivability. The intelligent software takes into account variables including engine torque gradients, kick down events, longitudinal and lateral acceleration, hill detection, friction detection and downshift detection to determine the appropriate shift map. Additional parameters integrated into the control strategy include vehicle speed control, electronic stability control interaction and temperature. The result is automatic shifting ideally attuned to the performance requirements of almost any driving demand.

The transmission efficiency and wide ratio spread provide the best possible fuel economy by operating at a lower engine rpm in both city and highway environments. Driving at a lower rpm also helps to effectively reduce emissions by nearly 11 percent. Internally, identical transmission gear ratios are used in both the 8HP45 and 8HP70 transmissions.

The addition of more gear ratios also helps reduce the gaps normally associated with upshifting and downshifting. Gear changes are nearly imperceptible due to the evenly spaced gear steps between each gear ratio. Internally, both transmissions have four gear sets and five shift elements (multi-disc clutches and brakes). Only two shift elements are open at any time. With fewer open shift elements, drag losses due to multiple parts rotating relative to one another are reduced, improving fuel efficiency.

High efforts in shifting have been eliminated with gear selection controlled by a shift-by-wire system. Shift positions, selected by the driver via a rotary e-shift dial on the instrument panel, are transmitted electronically with no mechanical linkage from the shifter to the outside of the transmission. Elimination of this linkage removes any shift effort from the driver's gear selection but maintains an intuitive operation with a direct and confident feel. Calibration also is improved for smoother shifting in garages or while parking.

Torque capacity for the 8HP45 is 332 lb.-ft. (450Nm). The heavy-duty 8HP70 has a torque capacity rating of 516 lb.-ft. (700Nm).

Thermal Management System
Making its introduction and a segment exclusive on the 2013 Ram 1500 is a new thermal management system that is designed to quickly raise engine and transmission fluid temperatures. By raising fluid temperatures, parasitic losses resulting from low-viscosity engine oil and transmission fluid are reduced, improving fuel efficiency by 1.7 percent.

One of the system enablers is a new electronic thermostat. Unlike previous mechanical thermostats, the electronic version constantly monitors engine temperature, allowing shorter warm up time and maintaining the engine at the most efficient operating range. As the engine temperature increases to pre-determined levels, warm engine coolant is circulated through a thermal exchange unit, which also contains dedicated pathways for transmission fluid and engine oil. As the thermal exchange unit heats up, it also heats up the fluids. This action dramatically reduces warm up time for the transmission, improving fuel economy, drivability and shift quality. In most powertrain configurations, the transmission heats up independently of the engine, delaying warm-up time and reducing efficiency.

Standard on trucks with the TorqueFlite 8, the new thermal management system is primarily used to increase fuel efficiency but assists in preventing the transmission from exceeding operating temperatures in situations when towing or hauling — improving durability and performance.

Stop-start
Adding to industry firsts in a pickup truck is the application of stop-start, another fuel-saving feature available on select 2013 Ram 1500 models. This new system improves fuel economy by up to 3.3 percent, an increase of about one mile per gallon (mpg) to the truck's city drive cycle.

Stop-start increases fuel efficiency by shutting the engine off when the truck comes to a complete stop. Amenities (radio, gauges, heating or air conditioning, etc.) continue to operate, making the operation transparent to the driver. The engine restarts automatically when the driver releases the brake, allowing seamless acceleration.

The system monitors brake pedal position and vehicle speed over time to determine appropriate engine shut off, preventing frequent on/off cycling in heavy stop-and-go traffic situations.

Precise powertrain calibration and input from a number of systems determines when to engage the system.
Due to additional high-use and electrical load demands placed on the starter, alternator and battery, these components have been upgraded for heavy-duty operation on models equipped with the stop-start feature. This includes a high-durability starter housed in a stronger case, heavy-duty flywheel teeth and a more robust starter solenoid. During testing, the new starter was subjected to durability testing cycles more than 2.5 times that of a non-stop-start equipped unit - more than 300,000 on/off cycles. The new battery features 800 amps with Absorbed Glass Mat (AGM) technology. An upgraded 220-amp alternator also is included in the charging system.

System voltage is continually monitored through a battery sensor. If the battery's charge is reduced, the truck will discontinue stop-start until the battery is recharged to an acceptable level.

Stop-start is activated automatically and requires no input from the driver. A system disable switch is located on the dash if the operator wishes to suspend the feature.

Transfer Cases
Two transfer cases are available on the 2013 Ram 1500: the Borg Warner 44-45, which enables part-time four-wheel drive operation with a two-speed gear system; and the Borg Warner 44-44, which enables an on-demand four-wheel drive system, also with a two-speed gear system. Both transfer cases are engaged with a dash-mounted rotary dial (column shifter) or buttons (TorqueFlite 8 rotary e-shifter).

The part-time transfer case provides three operating ranges 2HI (two-wheel drive), 4HI (four-wheel drive) and 4LO (low-range reduction four-wheel drive) plus a neutral position. The 2HI is designed for any road surface at any time. Both 4HI and 4LO are for off-road use or slick surfaces. Operating mode may be switched between 2HI and 4HI while the vehicle is in motion, but the vehicle's transmission must be in neutral to engage 4LO. The low-range reduction ratio for 4LO is 2.64:1, which provides increased low-speed torque capability for pulling power in off-road conditions.

The on-demand transfer case provides four operating ranges: auto, 2HI, 4HI and 4LO. The auto range provides optimum versatility by engaging two- or four-wheel drive depending on road conditions. 2HI, 4HI and 4LO function the same as in the part-time transfer case.
Driveshafts incorporate 1350 series universal joints, two-piece thrust washers with triple-lip seals and improved journal cross strength.

Axles
Two final drive ratios, 3.21 and 3.55, are available on both the 2WD and 4WD models, reducing engine rpm throughout the operating range for better fuel economy.

Four-wheel drive models of the 2013 Ram 1500 use a front axle designed for optional air suspension or standard torsional independent front suspension, incorporating half-shafts that drive front hubs. The axle also has a disconnect system that automatically disengages the axle when four-wheel drive mode is disengaged, for increased fuel economy.

The rear axle uses a new optional air suspension or multi-link mounting design to facilitate a coil-spring setup, with forward-facing shock absorber brackets. Four gear ratios are available: 3.21, 3.55, 3.92 and 4.10.

In addition, an optional helical-gear, limited-slip rear axle is available. The limited-slip function instantaneously divides torque between the rear wheels in proportion to the traction available to each wheel. The system is consistently smooth when turning corners because it responds only to variations in traction.

ENGINEERING
Although the new 2013 Ram 1500 boasts numerous segment-exclusive features, most are under the skin, yet certainly help the new truck stand out from the herd, delivering best-in-class fuel efficiency, ride and handling.

Aerodynamics
The new 2013 Ram 1500 retains its ruggedly handsome appearance with a new, bolder and more aggressive front end. Extensive wind-tunnel testing honed the 2013 Ram 1500 exterior shape, resulting in continued best-in-class aerodynamics. Also, the cooperative application of active aerodynamics and modern styling led to a 6 percent aerodynamic improvement on the new truck. The 2013 Ram 1500 Regular Cab 4x2 coefficient of drag (Cd) is 0.363 - compared with a Cd of 0.386 for a 2012 Ram 1500 Regular Cab 4x2.

Exterior
The front air dam of the 2013 Ram 1500 has been extended downward to create a 0.6 percent improvement in fuel economy. Engineers used a new thermo-plastic material, which is much more malleable, preventing breakage due to contact with curbs, rocks or other objects.

A new wheel-to-wheel tubular side-step design offers aerodynamic improvements over the current version by allowing air to pass around the truck more smoothly. The improvement adds 0.5 percent to fuel efficiency and allows customers easy access to the forward portion of the truck bed.

For 2013, select Ram 1500 models feature a segment exclusive, standard, lockable tri-fold tonneau cover. Serving a dual-purpose, the tonneau cover improves fuel economy by 0.8 percent and adds security and weather protection for bed storage. The unique design is flexible, giving owners the ability to utilize one, two or all three sections of the cover by folding the system on top of itself.

Active Grille Shutters
The new Ram 1500 is the first truck to employ an active grille shutter system, which automatically closes the airflow through the huge grille when cooling is least needed. The system improves fuel economy by 0.5 percent by reducing drag roughly 3 to 5 percent and improves warm-up time/defrost time.

When the active grille shutters are closed, airflow is redirected over and around the front of the truck, enhancing aerodynamic performance rather than creating turbulence in the engine compartment. Engine coolant temperature and vehicle speed determine shutter position. The shutters remain closed when less engine cooling is required and aerodynamic drag is most significant; the system will open the shutters when the truck's cooling demands require additional airflow, for example traveling up a hill or pulling a trailer in high-temperature environments.

Air Suspension
Best-in-class ride and handling get even better. The 2013 Ram 1500 is now available with an all-new air suspension system for optimum ride and aerodynamic performance. Another benefit to the new air suspension is the load-leveling capability, which automatically detects load on the suspension from a trailer or payload. The air pressure increases until the vehicle reaches normal ride height, leveling the truck and improving the loaded ride.

The new air suspension system features five height settings that operate automatically or may be controlled manually via console or key fob controls:
Normal Ride Height (NRH): 8.7 inches of clearance (measured from the base of the door sill) is the default, load-leveled ride height
Aero Mode: Lowers the vehicle 1.1 inches from NRH. Aero Mode improves fuel efficiency by up to one percent and is activated by vehicle speed, adjusting for optimal performance and fuel economy
Off-road 1: Lifts the vehicle 1.2 inches from NRH for added height in clearing obstacles
Off-road 2: Delivers more off-road capability, increasing ground clearance by 2 inches over NRH
Park Mode: Lowers the vehicle 2 inches from NRH for easy entry/exit and cargo loading

The new air suspension system adds up to 4 inches of lift span, offering best-in-class step-in height of 21 inches, best-in-class ground clearance of 10.7 inches, best-in-class departure angle of 27.8 degrees, and best-in-class breakover angle of 24.2 degrees supported by four-corner air springs that provide a cushioned, premium ride.

The air suspension system also allows for different spring rates depending on the ride height. In Off-road 2, the rate is firmer when compared to Normal Ride Height, improving the ability of the suspension to soak up obstacles. In Aero mode, the rate is softened to improve ride on highways.

Additionally, a separate button on the key fob gives the operator the ability to manually lower the truck, allowing for ease of passenger entry and bed loading.

Electric Power Steering
The 2013 Ram 1500 features electric power steering (EPS). By using an electric motor to power the truck's rack and pinion steering system, the engine is relieved from the task of a constantly turning a hydraulic pump, improving fuel efficiency up to 1.8 percent and adding 5 horsepower. Also, the introduction of EPS reduces complexity by removing the previous hydraulic pump, high-pressure hydraulic hoses and cooling apparatus. This greatly streamlines manufacturing and maintenance. With EPS, each Ram 1500 model can be specifically calibrated to optimize steering effort and precision regardless of body or powertrain configuration. Additionally, EPS senses constant input from the driver, for example a crown in the road and compensates for improved comfort.

Weight Reduction
Weight reduction is an important variable in the fuel economy equation. Reducing the weight of components improves fuel economy and allows for more content without affecting payload or towing capability.

Contingent on model, a newly redesigned frame benefits from a weight reduction of up to 30 pounds by using advanced high-strength steels. Also benefitting from advanced metal, new box floor cross-members in the bed eliminates 7 pounds and a new front bumper design removes 4 pounds. Additionally, aluminum lower control arms in the front suspension contribute to weight reduction and handling. The Ram 1500 also features an aluminum hood saving 26 pounds.

Underneath the hood, the combination of the new Pentastar V-6 engine and new TorqueFlite 8 transmission reduce weight by approximately 76 pounds. The V-8 engine and TorqueFlite 8 together reduce weight by more than 30 pounds.

The weight reductions not only allow for more convenience, comfort and entertainment features but also best-in-class fuel-saving technology such as thermal management, stop-start and active aerodynamics.

Pulse-width Modulation
Pulse-width modulation (PWM) is a new fuel-saving technology for the Ram 1500, which reduces parasitic electrical load. The technology not only eliminates unnecessary load on the alternator but also improves the durability of benefitting systems. Fuel delivery and the forward cooling fan are two systems that take advantage of PWM, adding a 0.4 percent improvement in fuel efficiency.

Fuel Delivery
The primary fuel pump is responsible for ensuring a constant pressure of fuel at the engine's injectors. Although the truck is not always at full throttle, the pump must continuously run at operating capacity to compensate for when the engine requires full throttle fuel delivery. The PWM system includes a sensor at the fuel rails dictating fuel pressure requirements, allowing the primary fuel pump to operate on-demand, much like a light dimmer switch. This efficient operation not only results in reduced parasitic loss by relieving the alternator and reducing unnecessary load on the engine, but also greatly improves the durability of the fuel pump system by significantly reducing duty cycles.

Cooling Fan
For 2013, the radiator's electric cooling fan also features PWM, allowing the high-current fan to operate at variable speeds. As in fuel delivery, the fan does not need to operate at full capacity during all drive cycles. Although most automotive fan systems have the ability to function at a variety of speeds, few will closely monitor the engine temperature and make slight changes in speed to compensate for subtle temperature changes. The combination of a PWM fan, active grille shutters, engine and transmission thermal management system, and an electronic thermostat provide an advanced temperature-control solution for the 2013 Ram 1500.

Low-rolling-resistance Tires
The 2013 Ram 1500 features standard low-rolling resistance tires to minimize wasted energy and decrease required rolling effort. Tread patterns, advanced materials and millions of miles of testing result is greater fuel efficiency.

The Chassis
The 2013 Ram 1500 uses a newly designed frame with improved, low-torsion (stiffness) attributes that increase stability and handling precision while decreasing noise, vibration and harshness (NVH) up to 30 percent, depending on drive cycle. Front rails feature 20 percent increased yield strength from the use of high-strength steel. Among other features, the new frame design incorporates new powertrain, new air suspension and new body mounting technology.

Portions of the frame are hydroformed for dimensional accuracy (hydroforming reduces the amount of welding that leads to distortion), and side rails are fully boxed. The front frame section incorporates advanced, high-strength steel that maintains overall strength and durability while saving approximately 30 pounds. To further improve NVH, new larger body mounts are located on the front frame rails and at the C-pillar.

Two frame lengths are available: 120-inch and 140-inch. The new 2013 Ram 1500 is capable of handling the best-in-class towing and payload, 11,500 pounds and 3,125 pounds respectively.

In 2009, the Ram 1500 introduced an exclusive multi-link, coil-spring rear suspension and the competition has been trying to catch up ever since. Standard on Ram 1500 models, excluding Ram 1500 Tradesman HD, the innovative rear suspension provides improved ride and handling characteristics with no loss of capability. A coil-spring design centralizes and absorbs bumps and impacts, while reducing the amount of friction in the spring system. This design also weighs 40 pounds less than a leaf-spring configuration.

New standard front independent suspension combines redesigned upper control arms, aluminum lower control arms and retuned geometry with coil springs for improved responsiveness and handling. New, more robust ball joints on the front suspension yield greater durability and are engineered with improved sealing methods.

Brake System
A new brake system relocates the anti-lock brake (ABS) pump for improved NVH and is engineered for shorter brake pedal travel. Also, a new hydraulic-boost compensation unit enhances brake pedal feel and performance under emergency stop events.
Four-wheel disc brakes are standard on all 2013 Ram Truck models. Front rotors measure 13.2 inches (336 mm) in diameter and are clamped with dual-piston calipers, while rear rotors are 13.8 inches (352 mm) and utilize single-piston calipers.

DESIGN
The new 2013 Ram 1500 continues to maintain its ruggedly handsome appearance with all-new interior and exterior design aesthetics, improved aerodynamics and all-new, segment-leading technology — and every Ram 1500 truck benefits from new content specifically designed to match each model's unique style.

Exterior
Ram Truck brand designers started with the Ram grille, making it not only larger - with the same overall width — but approximately one inch taller — "saddled" within the new upper fascia panel for a more integrated appearance. The lower outboard corners have been beveled for a more "gusseted," durable appearance.

The classic Ram crosshair horizontal and vertical grille bars are now flush at the top and bottom of the grille surround. The bars themselves are more sculpted and artfully cross in the middle to create a perfect location for an updated interpretation of the Ram badge, which now incorporates sculpted bevels around the shield.

Four new grille designs are available on the 2013 Ram 1500. ST, SLT and R/T have a new molded-in Black "Hex-Link" design. Big Horn and Sport both receive a "Billet-Perf" texture available in two different finishes specific to their model. The Laramie model features the "Hex-Perf" texture in Chrome and Laramie Longhorn offers an upscale "Wave-Mesh" texture.

The new front bumper design supports the saddled Ram grille theme with new vertically oriented fog lamps for improved light spread, distance and brightness. Larger openings around the front tow hooks (four-wheel-drive models) allow for easy access to the hooks. The bumper is available in four different finishes specific to each model - satin black, body-colored, two-tone accent or chrome.

The 2013 Ram 1500 quad headlamp design has improved light spread, pattern consistency, distance and 30 percent more lumens. An all-new premium headlamp lighting system is a bi-functional halogen projector design with 15 amber LEDs for park/turn/position lamp and three amber LEDs for the side marker. A vertically ribbed inner lens softens the glow of the LEDs. The new lamp is standard on Sport (with unique Black bezels) and Laramie Longhorn while optional on Laramie. The Ram design team carefully crafted the interior bezel and housing to create a visually entertaining, yet functional piece of hardware. Also, a Ram shield logo is molded into the housing and the Ram name molded into the inside of the outer lens.

Each Ram 1500 model features new wheel designs that incorporate the "gusseted" theme from the Ram grille.

Exterior door and fender badges are relocated to a "portrait" style format from the current "landscape" format, yielding not only a cleaner appearance but more usable real estate on the door for a commercial customer's signs and graphics. A new HEMI® fender badge is larger and finished in chrome with red and black accents.

For 2013, the Ram 1500 offers 12 different colors, including five new shades. Black Gold Pearl, Copperhead Pearl, Maximum Steel Metallic, Prairie Pearl and Western Brown Pearl are all new, and available in a monotone and/or two-tone, depending on the model.

The new, polished stainless steel running boards have a sturdy-looking box cross-section design with a hexagon tread pattern. Front and rear custom end caps feature "Ram" logos. Also, the new wheel-to-wheel running board design offers aerodynamic improvements over the current version and provides customer's improved access to the forward portion of the truck bed.

A new 6-foot-4-inch bed option is now available on Crew Cab models giving customers the ability to combine Ram 1500's largest available cab with the largest available bed.
An all-new premium taillamp is standard on Sport (with unique Black finish) and Laramie Longhorn, optional on Laramie. The stop/tail/turn functions consist of 15 red LEDs with three red LEDs for the side marker. A frosted inner lens creates visual entertainment and softens the glow of the LEDs.

Interior
For 2013, new features and technologies create an opportunity for a redesigned interior with material upgrades, improved fit and finish, all-new interior themes with different colors and materials, all-new HVAC controls and new multi-media systems. The 2013 Ram 1500 also features an exclusive eight-speed transmission with a new rotary e-shift dial design.

Rear occupants can enjoy the same quality, fit and finish as the driver. With points of contact a priority, new premium materials, colors and designs are now on all four doors. Soft-touch materials enhance armrests and upper bolsters with expanded use of premium surfaces. ST is available in Black/Diesel interior trim. SLT is available in Canyon Brown/Light Frost or Black/Diesel and the Sport model features all-Black materials. Stepping up to Laramie, customers can choose from all Black or Canyon Brown/Light Frost. Laramie Longhorn has new Cattle Tan/Black or Canyon Brown/Light Frost options.

The 2013 Ram 1500 features the next generation 8.4-inch Uconnect® system with background screens tailor-made to specific Ram models and themes. To make room for the new big screen, the center stack is upgraded with matching materials found throughout the interior. To complement the range of Ram 1500 models, the interior design team created new, individualized themes with different colors and materials. ST receives Dark Foundry coloring with an Iron Gray Metallic bezel. SLT features premium Anodized Driftwood paint with Satin Chrome accents. Sport uses Dark Diesel Anodized with Light Black Chrome and Piano Black finishes for a "street truck" feel. Laramie features Light Anodized Driftwood paint, adding a contemporary Wenge wood pattern. Laramie Longhorn now features real Walnut Burl inserts stained in Canyon Brown or Cattle Tan. Silver Pebble paint covers the bezel and blends with the rich tones used throughout the cockpit. The Ram design team sought out a very rare Walnut grain with a unique burl that was unintentionally created by ranchers using trees as fence posts for barbed wire. Eventually, the trees grow over the rusting metal wire, creating a swirl coloring pattern and tone that is not found anywhere else.

Surrounded by a chrome tracer, the all-new HVAC controls take lessons learned from other Chrysler Group Uconnect Touch applications and feature simple, improved function, meeting the highest Human Machine Interface (HMI) standards. The HVAC system includes a redundant architecture allowing the operator to use either the 8.4-inch touchscreen or manual controls to alter the truck's environment. Below the upgraded HVAC arrangement is a new switch bank with relocated, easy-to-use controls for a number of features depending on vehicle models and options. The top row is for functional features and includes air-suspension lift, stop/start, stability control, park sense and tow/haul. The bottom row is for "comfort" controls and includes: air suspension lower, heated steering wheel, heated seats and ventilated seats. All buttons in the comfort bank also are redundant in the Uconnect system. Contiguous to the switch bank is a prominently placed, adjustable integrated trailer brake control allowing the driver to add or reduce trailer brake function on the fly. The new console center stack also includes a 115-volt outlet and new drawer at the base of the stack with a smooth, premium feel, tool box-slide action. The new drawer features 12-volt outlets on either side and an optional powered USB on the driver side.

The Ram 1500's new, class-exclusive eight-speed transmission created the need for an innovative rotary e-shift dial in the cockpit to replace the center console gate shifter - a first for pickups. The new shifter works in both bench and bucket seating configurations. Realizing this is a dramatic change in the way trucks have historically shifted gears, the interior design team accepted the challenge with a new shift knob, naturally and prominently placed to the driver's right, at the lower left-hand side of the center stack, in place of the previous transfer case shift knob. The rotary dial enables intuitive operation with a direct and confident feel. "Park" is located at the furthest left, then turning clockwise to "Reverse", "Neutral" and "Drive" at the furthest right. This new design allows for quick and easy shifting for operators wearing gloves and for blind-shift transitions between "Drive" and "Reverse." Two designs were created for the new dial. ST, SLT and Sport feature a black rubber over mold with chrome surround while all Laramie models include a solid, spun-aluminum knob finished in silver. Electronic Range Select for the new eight-speed transmission is located on the face of the steering wheel, right side, allowing individual gear selection. The transfer case retains full capability with LED lit "4WD Auto," "4WD Lock," "4WD Low," "2WD" and "Neutral" push buttons located directly under the e-shift knob.

New technology also moves to the gauge cluster. Previously only available on premium models, the 3.5-inch vehicle information center screen is now standard on ST and SLT and displays vehicle operating functions. The new thin-film transistor (TFT), 7-inch screen is now available on SLT, standard on Sport, Laramie and Laramie Longhorn models. The 7-inch screen features fully customizable function and configurability. Similar to the 8.4-inch Uconnect system, select 7-inch cluster background screens are tailor-made to specific Ram models, with designs that match the truck's theme.

With the console shifter out of the way, all 2013 Ram 1500 trucks with bucket seats offer additional storage capacity in its place. Six-passenger capability continues to be available with the 40-20-40 bench seat. For models without the eight-speed transmission and e-shift, a floor or column shifter is available.

Two new steering wheels are available. Electronic Range Select for the new eight-speed transmission is located on the face, right side. ST and SLT receive a urethane wheel with a Black or Canyon Brown bezel. Optional on SLT and standard on Sport models is a leather wheel with either Black or Canyon Brown painted bezel. Laramie includes a leather wheel with Anodized paint in Black or Canyon Brown and Laramie Longhorn features a Silver Pebble bezel, two-tone real wood and two-tone stitching in Black or Canyon Brown. Premium steering wheels offer a heating option.

Seating colors and feel are upgraded with richer, darker colors, including a new premium cloth material. ST is available in Dark Slate and Black. SLT is available in Dark Slate and Black as well as Canyon Brown with Light Frost door panels. Sport and Laramie models feature all Black; Laramie models offer Light Frost leather and Canyon Brown. Laramie Longhorn seating features Cattle Tan leather or Canyon Brown.

The center consoles for both the bucket and 40-20-40 bench seat configurations are all-new with efficient storage in mind. The new bucket seat console utilizes the extra space as additional storage. The bench seat design includes three new cup holders built into the console lid that features a washable rubber bellow lining, allowing storage for most cup sizes as well as other personal items. Folding back the center console and center front seat base reveals a large storage bin that houses the CD player. Both versions of the console feature two tiers of storage and are available with a new multi-media port with USB, SD card and auxiliary inputs in the upper tier. Additionally, a 2.5-amp USB power port and 12-volt outlet are available to meet device-charging needs.

Lastly, new for 2013, all Ram 1500 models feature Sapphire Blue LED lighting on switches and the rear view mirror. Sport, Laramie and Longhorn are adorned with white LED lighting for dome, map and foot wells. All Laramie and Longhorn models feature additional Sapphire Blue ambient lighting throughout the interior, an enhancement for premium trim levels.

UCONNECT
Introducing Uconnect Access: A Powerful New Platform That Provides Multiple Ways to Connect

The Uconnect Media Centers R3 and R4 provide the Ram 1500 with a built-in cellular connection so vehicle occupants are automatically connected to a variety of new services and the internet with WiFi hotspot capability. The new Uconnect Media Centers provide a direct connection to emergency services when the new 911 button found on the rearview mirror is pushed. Ram 1500 customers also will automatically receive regular vehicle health reports and be able to remotely lock or unlock truck doors, start the vehicle, and flash lights from any distance via the web or a smartphone application.

Ram truck owners will be able to access select, certified in-vehicle applications. Driving-relevant applications will be introduced over time and are designed specifically for in-vehicle use. The certified applications are easily controlled with natural voice recognition or steering wheel controls to keep drivers focused on the road. The responsive 8.4-inch touchscreen includes the award-winning user interface designed by Chrysler Group Human Machine Interface engineers, featuring large icons and visual cues allowing consumers intuitive control of system features.

Uconnect Media Centers Are Always Current
Ram truck owners will be confident to know their truck is designed to be forward-thinking, providing the freedom to upgrade to the latest features and services, without having to replace their factory installed Uconnect systems. Applications are updatable over the air and are downloaded directly to the Uconnect Media Center, so features remain current. Ram truck owners will be able to continually evolve their in-vehicle connectivity experience by downloading app updates or new applications as they become available directly to the Uconnect Media Center from inside the car, via the 8.4-inch touchscreen.

The Ram 1500's new Uconnect Access system features best-in-class functionality, integrating new entertainment content and is the first time Ram will offer HD Radio to its customers. Ram customers also will have access to SiriusXM satellite radio, handsfree mobile phone operation, handsfree navigation, handsfree texting with compatible phones and handsfree control of music. Additionally, new connected services and applications provide real-time access to information and content that Ram 1500 customers want and need while on the road. Uconnect is designed to provide drivers and passengers with relevant, focused and contextual information that is not distracting and easy to use, allowing drivers to remain focused on the road.

Also enhancing driver convenience, Uconnect features one-step voice command of navigation, the ability to check real-time fuel prices and listen and respond to text messages, combined with familiar knobs for climate and comfort controls.

A Variety of Ways to Control Your Content
Uconnect Access controls are placed on the steering wheel. Customer research has shown a preference towards audio controls located at the rear of the steering wheel and Ram was the first truck manufacturer to integrate these rocker switches for ease of use. Audio system controls, including next station, radio preset and previous station or track, are located on the left. Volume up or down and change audio source are located on the right. This means Ram truck drivers can keep their hands on the wheel while they enjoy a variety of entertainment content sources.

Media Console Offers a Variety of Options
Neatly integrated within the upper storage tier of the center console, a new multimedia input includes USB, SD card and auxiliary connections. The USB allows control of iPod or other media device through the large touchscreen displays and steering-wheel-mounted audio controls. A more powerful 2.5 amp, USB port and 12-volt outlet also provide mobile recharging for electronic devices. In addition, MP3 and WMA audio files on a USB memory device may also be played and controlled via the Uconnect system.

New 7-inch Vehicle Information Center
Filling the gauge cluster in front of the driver is an available 7-inch, color, premium vehicle information screen, featuring a new customizable function that enables Ram 1500 customers to personalize information inside the instrument cluster. Similar to the premium Uconnect Systems, select 7-inch instrument cluster background screens are branded with a Ram theme. Ram's new information display is designed to visually communicate information, using graphics and text, quickly and easily.

The vehicle information display offers drivers a wide range of customization options, from a basic digital speed read out to specific vehicle status information. Operation of the display is clearly communicated to users with easy-to-understand icons and instructions. Using buttons on the steering wheel, drivers can customize the screen with as much or as little information as they desire. The system is intuitive and can be arranged for a variety of views. Up to three analog vehicle status gauges can be added to the display. The main screens found inside the instrument cluster menu are: digital speed, vehicle information and fuel economy, trip A information, trip B information, trailer-tow information, audio, stored messages and screen customization. Additionally, the four corners of the display can be customized to show information at a glance, including current fuel economy, outside temperature, time and compass direction.

All-new Powernet Electrical Architecture
As the Ram 1500 continues to offer more feature content, it created the need for a technology that allows more information to be electronically communicated within the truck. The new Powernet system, used for the first time on a Ram 1500, allows both high- and low-speed data networks to be equipped with as many as 40 individual modules, all designed to improve vehicle performance and enhance the comfort and safety of driver and passengers. Within the Powernet high-speed network, each module (e.g., electronic stability control) processes its individual data and transmits the appropriate commands within the vehicle to activate any additional systems (e.g. anti-lock brake system and cruise control). Uconnect leverages Powernet to deliver fast response time, and share critical information between the 8.4-inch touchscreen and the vehicle information center. The Powernet architecture also is the backbone that supports the Uconnect Access services and applications, including the Ram 1500 vehicle health report and remote services.

Sprint Provides Wireless Platform for Next Generation Uconnect Access
Sprint is the strategic wireless partner for the next generation Uconnect Access system. The integrated wireless technology inside the Ram 1500 enhances the driving experience by offering new connected services and applications. The services delivered through the partnership will be easy to learn, easy to use and will offer a seamless experience with the Ram owner's digital life. An increasing number of features in the new Ram 1500 will rely on enhanced user interfaces including voice capabilities and commands to help limit driving distractions and keep the focus on the primary driving task.

SAFETY AND SECURITY
On the safety and security front, the Ram 1500 offers more than 45 active and passive safety and security features, including standard front air bags, front and rear side-curtain air bags and seat-mounted side pelvic-thorax air bags with Enhanced Accident Response System, knee bolsters, seat-belt pretensioners, BeltAlert® system and available adjustable pedals, ParkSense® rear park assist and ParkView® rear back-up camera. The 2013 Ram 1500 also includes standard electronic stability control, hosting a number of technologies including all-speed traction control, trailer-sway control, Hill-start Assist and anti-lock brake system (ABS).

The new 2013 Ram 1500 now features available Keyless Enter 'n Go technology, which allows the doors to be unlocked and the vehicle ignition to be started without having to touch the key fob. Also new for 2013, remote central locking includes the RamBox® cargo management system and tailgate powerlocks, creating a convenient solution for locking down the truck with the push of a button. An available remote start feature allows a driver to start their vehicle from up to 300 feet away. Door controls, illuminated entry, engine immobilizer and panic alert are standard features with the Keyless Enter 'n Go system. Auto rain-sensing wipers and SmartBeam® also find their way into the feature availability list, adding to a truckload of content offered in the new 2013 Ram 1500.

When it comes to safety and security, the 2013 Ram 1500 employs a two-fold approach. The first includes passive features such as pretensioning seat belt retractors and supplemental side-curtain air bags. The second is comprised of accident-avoidance features including responsive steering, braking, handling and ESC.

More Than 45 Safety and Security Features

Advanced multi-stage air bags: Inflates with a force appropriate to the severity of an impact

Anti-lock brake system (ABS): Senses and prevents wheel lockup, offering improved steering control under extreme braking and/or slippery conditions - advanced ABS modulates each of the four brakes individually for optimum control and stopping performance

All-speed Traction Control: Senses drive-wheel slip and applies individual brakes to slipping wheel(s) and reduces excess engine power until traction is regained

Auto-reverse sun roof: Advanced sensing system that automatically engages and reverses the sun roof to the open position when an object that restricts glass movement is detected

Auto-reverse window: Automatically engages and reverses the window to the down position when an obstacle that restricts glass movement is detected

Auto rain-sensing wipers: Automatically sense precipitation on the windshield, activating the windshield wiper system

BeltAlert: Periodically activates a chime and illuminates an icon in the instrument cluster to remind the driver to buckle up if a vehicle is driven without the driver being properly belted

Brake Assist: In a panic brake condition, the system applies maximum braking power, providing the shortest possible stopping distance

Brake-lock differential system (BLDS): Allows the vehicle to maintain forward motion if one or two wheels lose traction by selectively and aggressively applying brakes to the spinning wheels

Brake Override: When a disagreement exists between the throttle and the brake, the brake signal causes the engine controller to reduce engine power, allowing the operator to stop

Brake/Park interlock: Prevents the automatic transmission from being shifted out of Park unless the brake pedal is applied

Child seat anchor system: Lower Anchors and Tethers for CHildren (LATCH) is designed to ease installation of compatible aftermarket child seats

Child-protection rear door locks: Disables the rear doors' inside-release handles via a small lever on the door-shut face

Crumple zones: Designed to compress during an accident to absorb energy from an impact, decreasing transfer of that energy to occupants

Digressive load-limiting retractors: A two-stage load-limiting feature that limits the maximum force on the belt webbing to help absorb the energy of the occupant's upper torso during an impact

Electronic stability control (ESC): Enhances driver control and helps maintain directional stability under all conditions. Provides the greatest benefit in critical driving situations, such as turns, and is especially valuable when driving on mixed surface conditions including snow, ice or gravel. If there's a discernible difference between what the driver asks through the steering wheel and the vehicle's path, ESC applies selective braking and throttle input to put the vehicle back onto the driver's intended path

Energy-absorbing steering column: The manual-adjust steering column utilizes two hydroformed coaxial tubes that move relative to each other to allow the column to move forward for enhanced energy-absorption during an impact

Enhanced Accident Response System (EARS): Makes it easier for emergency personnel to see and reach occupants in the event of an accident by turning on interior lights and hazard flashers, and unlocking doors after air-bag deployment. Also shuts off the flow of fuel to the engine

Height-adjustable front seat belts: Allows the driver and front passenger to raise and lower the shoulder belt. Encourages seat belt usage by offering a comfortable fit

Bi-halogen projector headlamps: A high-output halogen projection main beam is assisted by LEDs for improved light spread, pattern consistency, distance and more lumens

HomeLink® universal home security system transceiver: Stores three separate transmitter radio-frequency codes to operate garage-door openers, security gates, security lighting or other radio-controlled devices

Hill-start Assist (HSA): Assists drivers when starting a vehicle from a stop on a hill by maintaining the level of brake pressure applied for a short period of time after a driver's foot is removed from the brake pedal. If throttle is not applied within a short period of time after the driver's foot is removed from the brake pedal, brake pressure will be released

Inside emergency release: A glow-in-the-dark release handle, which may be activated in the event of an adult or child being inadvertently trapped inside of the RamBox

Integrated trailer brake control: Allows you to automatically or manually activate the electronic brakes on properly equipped trailers for greater stopping power on downhill grades

Interior head-impact protection: Interior pillars above the belt line and instrument panel, including areas around windshield and rear window headers, roof and side-rail structures and shoulder-belt turning loops are specifically designed to limit head-impact force

Keyless Enter 'n Go: When an individual enters, electronic sensors detect if the vehicle key fob is present. This will then allow the individual to push a button to start without having to insert the key into the ignition (The driver must apply the brake pedal when starting)

Knee bolsters: The lower instrument panel and the glove-box door are designed to properly position the occupant, enabling air bags to work effectively

Lock on Sync tire pressure monitors: Tire pressure monitoring system self-learns tire position after rotation or tire is moved to a new location

Navigation system: Easy-to-use maps with audible turn-by-turn directions, more than 6 million points of interest and lane guidance

Occupant restraint controller: Detects an impact and determines whether a crash is severe enough to trigger air bag deployment and whether the primary or secondary stage inflation is sufficient. In addition, the controller detects side impacts and determines whether the rail-curtain and side seat-mounted (thorax protection) air bags should deploy. Engagement of front seat-belt pretensioners are also managed through the controller

ParkSense rear park assist: Assists at low speeds in reverse to detect stationary objects. Consists of audible warnings for the driver and has a display in the customer information center or in the rear-view mirror, depending on truck options

ParkView rear back-up camera: Provides a wide-angle view of the area immediately behind the vehicle and guidelines, which take steering input into consideration. Also aids in lining up a trailer to the vehicle's trailer hitch. Depending on features, the image displays on the navigation screen or rear view mirror when the transmission is shifted into Reverse

Power-adjustable pedals: Allows brake and accelerator pedals to move toward or away from the driver to achieve a comfortable seating position for improved vehicle control

Remote Keyless Entry: Locks and unlocks doors, RamBox and tailgate, and turns on interior lamps. If the vehicle is equipped with a vehicle-theft security alarm, the remote also arms and disarms that system

Rain-sensitive wipers: A driver convenience feature that automatically senses moisture on the windshield and activates wipers

Rain Brake Support: The system uses the ESC pump to occasionally push brake pads lightly against brake rotors in rainy conditions in order to keep rotors dry and assure maximum braking performance under wet conditions

Remote start: Conveniently starts the engine from outside the vehicle by using the Remote Keyless Entry fob while maintaining vehicle security

Safety cage body structure: Protects occupants by managing and controlling energy in the event of an impact

Seat-belt Pretensioners (both front seat belts): During a collision, impact sensors initiate front seat-belt pretensioners to immediately remove slack from seat belts, thereby reducing the forward movement of occupants' heads and torsos

Sentry Key® engine immobilizer: Utilizes an engine key that has an embedded transponder with a pre-programmed security code to discourage vehicle theft. When the key is inserted into the ignition, the controller sends a random number to the transponder and the engine is allowed to start. If an incorrect key is used, the engine will shut off after only a few seconds

Side guard door beams: In front and rear doors, provides occupant protection during a side impact

SmartBeam headlamps (auto-high beams): During night driving, the system senses oncoming traffic headlights and automatically switches from high- to low-beam and back again when the traffic has passed

Standard side-curtain air bags: Extends protection to all outboard front- and rear-seat passengers. Each side air bag has its own impact sensor which autonomously triggers the air bag on the side where an impact occurs

Tire-pressure Monitoring (TPM): Pressure-sensor modules within the valve stems of all four road wheels send continuous radio-frequency signals to a receiver and the system informs occupants when tire pressure is too low

Trailer-sway control: Reduces trailer sway and improves handling in adverse towing conditions caused by crosswinds and traffic. The system monitors the vehicle's movement relative to the driver's intended path, then applies alternating brake pressure to slow the vehicle and

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