Indie Book Promo is happy to welcome Barb Drozdowich to the blog! Today she is here to share about her latest book in the Building Blocks to Author Success Series, Book Blog Tours – An Essential Marketing Tool for Authors. If this sounds like the type of book you would be interested in reading, please find some buy links below.
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Book #3 in the Building Blocks to Author Success Series:
Book Blog Tours – An Essential Marketing Tool for Authors
Blurb:
What are Book Blog tours? Are they something that you have tried yet? “Book Blog Tours – An Essential Marketing Tool for Authors” covers the topic of Virtual blog tours from beginning to end with the following topics explained:
• What is a book blog tour?
• How is a tour different from Online Public Relations
• How to set goals for a blog tour
• How to choose a Book Blog Tour Company for your book
• Giveaways and Tour Graphics
• Author responsibilities before, during and after the tour
• Follow up and planning for your next tour
• Book Blog Tours from the point of view of a book blogger
This book covers all aspects of a Book Blog Tour in easy to follow language that will help any author take on the challenge of a blog tour with confidence.
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Bio: Social Media and WordPress Consultant Barb Drozdowich has taught at Colleges and Universities, trained technical personnel in the banking industry and, most recently, used her expertise to help dozens of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular Romance Book blog, Sugarbeat’s Books.
Barb can be found:
Bakerview Consulting (Business Site) * Barb Drozdowich (Author Site)
Sugarbeat’s Books (Book Blog) * Facebook (Author blog)
Facebook (Bakerview Consulting) * Facebook (Sugarbeat’s Books)
Twitter * Google+ * Pinterest
LinkedIn * Goodreads * Shelfari
Amazon Author Page
Book Blog Tours can be purchased:
AmazonUS * AmazonUK * Kobo
Excerpt:
Set goals for a Blog Tour
Although I’ve talked to quite a few authors who have done one or more book blog tours, most complain that “They don’t work.” A quick search of the blogosphere will show that there is quite a wide variety of articles expressing thoughts on whether or not Book Blog Tours “work.”
The question that I ask author that express frustration is “What was your goal for the tour?” Generally the answers that I get fit into two categories:
1) To sell books
2) I don’t know – someone told me to do a tour
BOOK BLOG TOURS DON’T SELL BOOKS.
I’m not the first to mention this and I’m sure that I won’t be the last! The basic purpose of a book blog tour is to market yourself and your book. This is a networking activity. Just like the “old-fashioned” activities of book signings and readings, the aim is to chat and schmooze!
It’s my suggestion that you should set goals for a blog tour before starting the search for the best company to help you. If selling books is not a reasonable goal for a blog tour, what should be some basic goals?
- Do you want to increase the number of reviews posted for your book?
- Do you want to expand your horizons – meet new bloggers who read the genre that you write? Meet some readers that might become future fans?
- Do you want to chat directly with readers or expose your book to an audience in a different country? If you live in Europe, do you want to focus on a North American market or vice versa?
- Do you just want to keep your name and brand in front of a genre-specific audience?
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