You may think that radio is dying in an era when on-demand music streaming is nearly ubiquitous, but some of the world’s biggest broadcasters (unsurprisingly) disagree. The BBC, Clear Channel, HD Radio’s Ibiquity and a handful of others are researching a “hybrid” radio format that would give smartphone users the advantages of reliable, low-intensity digital or FM radio with the interactivity and “enhancements” of internet streaming. In theory, this would keep your costs down and your battery life up without giving up the creature comforts of modern technology. Supposedly, there’s a lot of demand for this — a BBC-commissioned study claims that the “majority” of smartphone owners want radio of […]
Broadcasters want your phone to include a mix of online and old-school radio