Hello,
If you spend even some time watching TV, there two kinds of adverts you are not going to miss. The first one would guarantee 800 or 1000 sprays of underarm deodorant and the second one would be the online stores like Jabong, Myntra, Flipkart and many others. While real estate consultants like us are grinding our noses to the stone, trying to get retailers to open new stores, online stores are doing brisk business and laughing all the way to the bank!
We often wondered whether people were really spending time and money on these websites. This prompted us to check Alexa, the global website traffic watchdog and we found out that Flipkart has a global traffic ranking of 210 and an India traffic rank of 12! Now that is serious.
So we did some interviews and reading and came up with this line of thought. Read the detailed article below;
_Store Vs. Website. Where are retailers putting their money?_ (http://www.indianrealestatefordummies.in/2013/03/store-vs-website-where-are-retailers.html)
Cheers!