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Posted by n8ngrimm The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. But Google is the biggest search engine, right? Actually, if you are in eCommerce, Amazon should be far more important to you than...

It’s said an ounce of prevention is worth a pound of cure. In the case of your AdWords efforts, it’s a bit more like: a few hours of research is worth hundreds of thousands of dollars. Negative keywords are easy to overlook, but can be critical...

Posted by JP_Sherman On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing...

Google Hummingbird is not just another of the Google algorithm updates that have been appearing regularly over the past few years. It is the most important algorithm change introduced by Google since 2001. So says Amit Singhal, Google’s search...

As marketers, we love to announce the death of old advertising trends. We praised the death of print, the death of email, and even the death of SEO as we know it. With the introduction of Google’s RankBrain, many marketers proudly claimed that keywords...