There is a science behind blogging that many have mastered. These “masters” use various categorical types of blog posts to further engage their audience while also bringing in new readers by the thousands.
These types of content keep a blog fresh and interesting; enough so that readers will want to share these posts on social media, creating a firestorm of new traffic and potential consumers with each bit of content they produce.
A week ago I published a post outlining 3 extremely beneficial techniques that will allow you to breathe new life into your blog and engage viewers like never before. In case you missed it, here is the link to the original post HERE.
In that post, you learned;
Why content that contains lists are so powerful
All about “How To’s”
What makes a successful review post
Today, I’m going to expand on the previous post by offering (insert number) more incredibly effective, yet surprisingly underutilized methods for creating content that people want to read and share. Through these techniques you can further expand your viewership and reach an entirely new audience that may otherwise have never heard of you if you stuck with the older, staler blogging techniques.
In today’s post, you will learn;
That not ALL highly sought after content is written
How something as simple as your opinion on a topic can drive traffic
How to create a proper case study that brings in new consumers
Let’s get started…
Videos
When you think of content you likely envision something written. Well, videos are a form of content and quite possibly the most powerful form of them all.
Videos allow marketers engage with their consumer base on a more personal level, while also reaching a broader audience. For instance;
Example1: I have written a blog post outlining how trade FOREX stocks online. I use various power words and even provide a call to action so that readers are prompted to click, subscribe, or do whatever it is that I ask. That sounds pretty good right?
Example 2: I create a video that SHOWS how to trade FOREX stocks online. The viewers no longer see me as a faceless guy behind a keyboard. I now have an identity, which resonates with the viewer. They can hear the honesty and conviction in my voice as I implore them to click, subscribe, or do whatever it is I ask.
Though Example 1 has proven to be effective, the use of a video in Example 2 allows for greater engagement with my audience as I am able to inject more personality into each piece. Also, the likelihood of your work going viral greatly increases with the use of videos as more people share videos via social media than text.
PLUS, you’ll be able to tap into the absolutely massive stream of traffic that views sites like Youtube and Vimeo every single day. PLUS, PLUS, videos on Youtube are notoriously easy to rank within the SERP’s because Google owns Youtube and often favors their content.
It’s Not All Daisies and Rainbows
Yes, video content is insanely powerful and can drive countless new viewers to your site. However, it’s not as easy as it may sound.
For the most part, a highly engaging, informative video will usually cost a bit of money due to editing, ensuring the sound is good, intro’s and outro’s, etc. I don’t want this to deter you though.
It is possible to create popular videos at low cost, but if you ever want to kick your videos into high gear and upgrade to professional production, expect to pay top dollar.
The Rant
These are opinion pieces that allow you to express how you feel about a certain trending or popular topic. These types of posts will usually gain a ton of traction because people just can’t resist sharing them with others.
When used sparingly, this type of post can have a formidable impact within your niche and may work to “stir the pot” a bit. Opinion type posts are often the most linked to posts because it will gain the attention not only from those that agree but those that disagree as well.
It’s not uncommon for other sites to create follow ups or rebuttals to your piece, which can provide an incredible source of referral traffic and may even positively impact your site’s rankings if they link to your site.
It’s important to remember that this form of posting should be used very infrequently. When used too often, you may come off as whiny. Also, be sure to keep your opinion civil. Far too often do these types of posts turn into mudslinging competitions that provide little value for your readers.
The true power in a rant type post is to keep emotions in check and have a distinct end goal in mind. People don’t want to read or share a post where you simply jabber on about your likes or dislikes on a topic. There needs to be direction and the entire post needs to be well thought out.
Case Studies
Few other posts will gain the amount of accolades quite like a case study that helps to prove or disprove a popular theory (or bring a new theory to light).
For marketers, this is an excellent way to show off the benefits of your products by showcasing the results that you or others may have experienced while using your product.
Here’s How to Do It
Create a summary of what the case study will entail and provide a little bit of insight into what the outcome will be.
Explain what type of problem that your key demographic may be facing.
Provide how you reached a solution to that problem.
Go step by step and outline exactly what you did. What additional challenges did you have to overcome?
Showcase the results and discuss how the study was successful in fixing the issue that was previously presented.
Provide a conclusion and a call to action.
The biggest setback that marketers often make when presenting a case study is that they make it too salesy. Aside from a call to action, do NOT do any selling of the product. The results of the case study should speak for them self and help to further promote your product without any additional pushing.
Regardless of the results, if a case study comes off as too biased, consumers will often disregard the information. This is obviously counterproductive and should be avoided at all costs. Instead, simply provide the information and allow the potential consumer to draw their own opinions based on the conclusion without the added fluff.
What it’s All About
Successful blogging is about creating interest and providing information that your audience wants to read about. The techniques I’ve provided are simply a way of keeping your blog fresh and exciting so that people want to share your content and return to your site.
The old adage goes; there is more than one way to skin a cat.
Well, there is more than one way to create engaging content. Try these techniques out and feel free to let me know which ones is your favorite by leaving a response in the comment section below. OR, if you prefer a technique that I didn’t outline above, feel free to share!
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