Author: Derrick Lin / Source: Packaging of the World – Creative Package Design Gallery
Creative Agency: mousegraphics
Project Type: Concept
Location: Athens, Greece
Packaging Contents: Tea
The Brief:
“We launch a new tea drink and we want the packaging and related identity”
The Target Consumer:
Chinese market as well as international consumers
The Design:
Tea drinks constitute a highly competitive market in China. Our client briefed us with a product name that became our basic identity vehicle : “Not Simple Tea”.
We created a code out of ordinary shapes that directly and efficiently translate this name in visuals: X for “Not”, the universal shape of the circle for “Simple” and the semi-circular shape of a pot for “Tea”.
The product, available in green tea and oolong tea flavors, is strongly identified in two colors and 3 languages, (the Chinese, the English and the visual). The brand identity is identified with this process of translation in a dynamic way and design is affirmed as an exercise in communication.
Creative Agency: Dessein
Directors: Geoff Bickford, Tracy Kenworthy
Project Type: Produced, Commercial Work
Client: Poach Pear
Location: Perth, Western Australia
Packaging Contents: Pate, Rillettes, Terrines, Condiments
Packaging Substrate / Materials: Paper
Printing Process: Flexography
Poach Pear is an artisan producer of hand-made charcuteries including pates, terrines and rillettes. Their reputation for creating beautiful food in small batches to ensure premium quality is matched only by their passion for sharing them. Revitalizing the brand’s shelf presence with a refreshed range of packaging conveying their artisan qualities and reiterating the brand called for a unique packaging solution.
Sold in reusable glass jars has proven the best way to present and preserve the pates & rillettes, and while a string and swing-tag solution around the lid of the jar was initially successful, Poach Pear felt it didn’t represent the brand qualities and traditional French methods of how they are made. The terrines were packed in vacuum-sealed packs, labeled with a sticker and displayed horizontally – meaning they weren’t necessarily able to be displayed alongside the jars of pate and rillettes.
What’s Unique?
Replacing the swing-tag with a simple sleeve wrapped over the jars provided the opportunity to expand the brand presence with a provincial design by introducing playful silhouetted illustrations representing the primary proteins and ingredients. i.e., chilli, farmhouse, pork, chicken and duck.
Creating a tapered package shape for the terrines mimics both the loaf tins they were made in, and the product shape itself. An alternate second package reverses the taper shape allowing the terrines to be displayed upright, side-by-side in a zig-zag arrangement. This solution now allows the terrines to be displayed alongside of the jars of pate and rillettes. The addition of a die-cut pear shape window showcases the quality of the produce on the terrine packaging and reinforces the Poach Pear brand.
Graphic design, art direction: kissmiklos
Project Type: Produced, Commercial Work
Client: Erzsébet Alehouse
Manufacturer: Karl Micro Brewery
Location: Kaposvár / Hungary
Packaging Contents: Beer
Packaging Substrate / Materials: Paper, glass
Printing Process: Digital printing
This is a special craft beer series in packs which is purchasable only in Erzsébet Alehouse in Kaposvár. The owners of the alehouse would have liked to create some beer labels about their favourite basketball players who played or are currently playing in the basketball team of Kaposvar.
The project resulted in three colourful labels with the players’ simplified portraits whose eyes are replaced by their jersey numbers.
What’s Unique?
The owners of the alehouse would have liked to create some beer labels about their favourite basketball players who played or are currently playing in the basketball team of Kaposvar.
Creative Agency: MYNK
Designer Marlon Trovão
Project Type: Concept
Location: Ribeirão Preto, Brazil
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass
The line of development of the conceptual form, being a proposal for a participation of a work. Thus, we developed the project structured in a young, modern and focused communication in a high class present in events. We work a labeling 360, where we apply all communication not concept of name, patch to the dynamism that as lines to us, the movement of the lines accompany the level of drink ingested, the greater the amount of drink consumed, the more destabilized as lines.
What’s Unique?
Its remarkable presence in nocturnal environments. Being a packaging of great visual impact.
Creative Agency: Dow Design Ltd
Creative Director: Donna McCort
Senior Designer: Leonie Whyte
Account Manager: Rebecca Hamer
Production: Carl Dixon, Ben Dean, Jamie Pettigrew
Photography: Kieran Scott
Project Type: Produced, Commercial Work
Client: First Light Ltd
Location: New Zealand
Packaging Contents: Meat
Packaging Substrate / Materials: Paper & Plastic
Printing Process: Offset and Foil Stamping
Grass roots.
The roots of this grass-fed meat business is what inspired us to create a very individual, organic and bold identity for them. They are a small cooperative of inventive farmers and rule-breaking meat men, determined to find a better way to get better quality meat to market – global markets that is – with the profits going to those doing the hard work in the field. And that’s pretty much why we ended up with an expressive signature for their logo. It stands for the people of this brand – their personal accountability all the way from the hands-on, humane farming of some very individual animals, to the end user’s experience of their product; and to the creativity that seeded a new way, a better way for taste, for people, for animals and for business. That’s the marrow of a truly beautiful meat.
Creative Agency: Dow Design Ltd
Creative Director: Donna McCort
Designer: Jeannie Burnside
Photographer: Jamie Pettigrew
Collaborator: Jessica Mentis (Jellyologist at Mentis Studios)
Project Type: Self Promotion/Christmas Gift
Client: Dow Design Ltd
Location: New Zealand
Packaging Contents: Alcohol, Jelly
Packaging Substrate / Materials: Cardboard, glass, plastic, paper
Printing Process: Digital Printing, foil stamping
Wibble wobble.
It was a heady concoction to celebrate the end of 2016 in style, with room yet for a few trips and falls and laughs along the way: Take the brilliance of one of Auckland’s hottest new business talents, the jellyologist, and our desire to share with our clients the joys of creativity and toast another great year together. Result: One gourmet jelly kit for our clients to get jiggy wid. And the merrily dancing christmas tree-shaped morsels, full-tilt with cucumber, mint, elderflower, gin – plus candied basil leaves of course- were indisputably wow. Happy wid that!
Designer: Alexey Poteychuk
3D Visualization: Maxim Kulikov
Project Type: Produced, Commercial Work
Client: Saranskiy Distillers
Location: Moscow, Russia
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass, Paper, metal cap
Printing Process: Flexography, Foil stamping, Varnish
Alexey Poteychuk was designed the labels for Russian vodka Skylarks [Жаворонки]. The main association of the product – is the freedom with which the associated larks and Russian nature. Emotional and active logo good product highlights from the competition on the supermarket shelf. For additional degree of individualization of the product give the birds made embossing on the bottle. The product is available in the lower price segment and widely represented in the Russian retail trade.
Creative Agency: Cocoon Prague
Project Type: Produced, Commercial Work
Client: Šaldorfské sklepy (viticulture)
Location: Prague, Czech republic
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper
Printing Process: Offset, Hot Foil
The Kravák wine project is unique in nature because it combines four wineries that lie below the Kraví hora (Cow Mountain) in the neighboring wine region near Znojmo. The Šaldorfské sklepy winery gave us substantial creative freedom aside from maintaining the name of…
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