Do you want to acquire skills to create content your audience really cares about?
Companies in the business cannot get the strategy to create amazing content that attracts visitors. A large part of this number does not know from where to start.
When we represent a brand, we become the voice for it. Our content becomes the only way to drive traffic to the product. As a marketing personnel, details in our content really matters to readers.
Your content should have the ability to challenge beliefs and get your readers moving.
The type of content that really matters is the one that persuades them to take action.
By the end of this blog post, you will know what your readers are actually looking for and how they can be convinced with content.
Here’s the deal:
Streamlining your content can help in managing :
Your content needs to be managed for better productivity. Even if you are creating a single blog post, the idea of the post should be clear and humble.
How to do that?
You do that by paying attention to every single detail of your writing. This includes word choices, punctuations, sentence formatting and structuring.
Master the art of creating attractive headlines :
Whenever we talk about creating content, headlines have a special place. Always. Creating a compelling heading states a compelling reason why anyone will be interested in reading your content.
Headings and subheadings, we need them both :
Points are easier to read. Divide your content into points to hold your readers with the information. Subheadings help in a simplified comprehension.
Delight with the opening paragraph :
There are 2 ways to do this. You can either be too predictable at the beginning and explain your readers their situation in the best words, so they Thank You for addressing it.
Or, you can show them a different side of a story, again in the best words that assure the blog will be worth their time.
The most common thing in the 2 situations is – You need to use the best words in the beginning.
Express enthusiasm in the last paragraph :
Wait till the last to add few lines that encourage readers in taking an action. Your call to action should be loud and clear. This is important as your readers should know what to do after they finish reading your blog.
The Power of Fascinating Bullet Points :
Also, not everyone has an extra time to read. But, this doesn’t stop them from learning. Writing fascinating bullet points can help them manage their time without missing out on information.
This is how you should write points in bullets:
Justify your headlines :
Remember how we stressed on creating compelling headlines? You’ll also have to justify it with amazing content. Your readers will not like to be disappointed after reading the complete article.
Enlighten your readers by adding benefits in your headings :
Another way to help your readers is by making the content easy to understand. Using benefits in your content headings makes their scanning process easier. It is always easier to understand any point when you know how you will be benefited by it.
Command Attention :
You have a second or two to pursue someone to stick to your blog. Remember how we talked about Scanning the blog post? Your start sometimes decides your fate. So, tickle the right part of your brain and sound smart and fresh.
You can start by the current news in your niche or a bold statement that claims your blog to be blunt and different.
Use of Stories :
Bring a better picture by starting out with a story. You can tell a real story with real people for your business.
Tap into words that touch the senses :
When you add words that activate senses like – seeing, hearing, tasting, smelling and touching you are building a great plot for a story.
For Example; Instead of saying “I sat down on my chair and started checking my email” you can structure the sentence in a story and say, “I sat on my creaky chair and started going through the long list of unread emails.”
Though, both the sentences are quite similar, the latter one is more intriguing because of the story it tells.
Readers connect more with a story. And when you touch the senses in a sentence, it is well perceived by them.
Avoid talking about the obvious :
If you notice, many things you state are merely common sense and your take on them can make no difference at all. Try skipping the part of unnecessary information.
The rule of three :
Always remember the rule of three while writing. It is easier to read three points as they create a better comprehension. Why do we have stories like 3 musketeers, Goldilocks & 3 Bears, and 3 Blind Mice?
The use of because :
The word ‘because’ is used when we give an explanation of the sentence. Using the word ‘because’ adds a great support to your data. It gets readers interested in your content.
Using the Bucket brigades :
To keep things interesting, use bucket brigades in your content. Short phrases like – Here’s the deal, You might be wondering and It gets better/worse.
These short phrases glue the readers with your content.
Add credibility with facts and statistics :
Using statistics in your stories is a great way to add credibility. It validates your data, giving the readers a reason to trust your brand.
Sell to the right audience :
Knowing your targeted audience is very important. Persuading people to buy something that is not of their use is unethical and wrong marketing. Focus your energy on people who’ll really love your product and get benefitted by it.
Expert Tip: To create a strong brand presence, make sure you write content that highlights true and practical benefits. It is great to set a strong benchmark for your organization and never lowering the quality standards.
Be Passionate :
The best/worst part about being a company in the business is that your passion will be reflected in the type of content you deliver. Passionate content shines!
Self-realization also plays a pivotal role in creating great content. If the product you are selling is good and you are excited about it too, it will definitely translate into your work. But, if you are not so interested in it, the same will be understood by your audience.
Get in the details :
You are not fully in the business till you take your time in getting into the details. Good content takes time. It demands researching. If you are selling a product, it is important that you take time to understand it completely. Rather than getting all the technical details, you should use it and learn how will it be perceived.
A blend of Logics and emotions :
Isn’t it the best when you have logics to support emotional decisions? Writing amazing content is all about touching the human spirit. Real business stories are the best example of the unique blend of logics and emotions.
Write as a friend :
No matter how large or small your firm is, you have to be an individual talking to another individual. You share the same interest and you happen to have great information about a product that can benefit them.
If you write content with this mindset, you develop a great bond with your reader. They believe you as a friend and not as a marketing personnel.
You should use the word You :
The word you is conversational and is a powerful way of engaging your readers.
One Tone Many Voices :
Your content can have many voices but, it should be a single tone. Your business only needs one tone when you are selling your products. It is important to start working on this concept as the content you deliver is the speech for your brand.
Here are some rules of tone you should follow:
Fun but not childish : It is very easy to fall into the trap of being childish when you are writing a fun blog post. Resist and read to avoid such mistake.
Clever but not silly : Do not sound “know it all”. Your readers need their own space. Be clever not silly.
Powerful but not complicated : Complicated text is not well perceived by the audience. Yes, you have to look smart and powerful but going out of the way only complicates things.
Informal but not Sloppy : Informal content is loved by the readers but going out of the way and using words that are excessively casual will turn off your readers.
Cool but not alienating : You need to get rid of the cliché sentences. They alienate your content.
Expert but not bossy : Probably everyone has a boss and they may not like him so much.
Seems like a simple task? Create ground rules and follow them religiously.
Will to help your readers :
Good content gives out positive vibes. When you have the will to help someone with your knowledge, the readers will feel the instant connection.
Grow as an editor
Be a ruthless one :
Focus on each and every word you write. Any clutter that can go, must go. Find the best words that suit the situation. Give your proofreading the attention it demands.
Read your text aloud :
You might have practiced reading with your eyes but when you read your text aloud, you get into a reader’s head and sound exactly how he/she will picture you.
Catch hold of redundant sentences :
If a sentence doesn’t support your story, it is probably unnecessary. There is a difference between being redundant and repetitive. When you repeat sentences purposefully, they add to the beauty of the story and are remembered by the user.
Proofread backward :
The best way of spotting typos is by reading the text backward.
Replace long words with shorter alternatives :
Your content looks goods when every word you write is understood by the reader and frames a great story. Trying to express your vocab knowledge in content is not benefiting for the reader. When you have a choice, replace the longer and complicated words with a shorter alternative.
The harsh reality of becoming choosing content as a marketing tool
As easy as all the above points may sound, in reality good writeups demands practice and logics.
The world of content is huge and making your mark in this huge pool is not for the weak. Be ready for criticism and be ready to improve it.
Let us know in the comments section which point will you start implementing today?
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