“Brought to life in a world where things aren’t quite what they seem”
Another polished, big-budget advertisement this time from Smirnoff, stylishly depicts serpents, Satan and sin, in a bid to tempt the masses with a ‘refreshing’ new anaesthetising alcoholic beverage.
The curious one minute commercial, directed by Johnny Hardstaff, who has worked with Twentieth Century Fox, Sony and the good old BBC, portrays a symbolic Adam and Eve being greeted, entertained and tempted by the personification of Satan himself.
Upon the clean-cut couple accepting drinks from the Devil, the seated onlookers (representing the seven deadly sins) rise in ritualistic fashion to celebrate by eerily dancing backwards around the centre of the room, before quickly taking their seats again ready to tempt the next unsuspecting couple.
Notice the porter/devil’s reversed reflection in the mirror.
“Envy”- Notice the gentleman on the left winking over a pair of hands making a pyramid.
“Lust”
“Vanity”
Single eye symbolism.
“Wrath”
Satan smiles…
…and puts on a cunningly cold blooded show.
‘Eve’ is mesmerised…
…and accepts the forbidden fruit.
Well ‘they’ do say alcohol is the devil’s drug…