2013-06-10

For a company…

Why does being better beat being cheaper?

Why does revenue outweigh cost?

In The Three Rules: How Exceptional Companies Think, Michael E. Raynor and Mumtaz Ahmed share these rules and other advice on brands that excel.



The Three Rules: How Exceptional Companies Think

by Michael E. Raynor and Mumtaz Ahmed

We’ve got a week’s worth of interviews with the authors as part of the Post2Post Virtual Book Tour to share with you.

Today (Mon 10 June) Michael McKinney at Leadership Now discussed The Three Rules and tomorrow Dr. Bret L. Simmons shares his interview with the authors at BretLSimmons.com. As an extra article, today Dr. Simmons posted a critical book review.

Here’s the tour’s full schedule:

Site

Date

Leadership Now

Michael McKinney
@LeadershipNow

Today
Mon. June 10

Bret L. Simmons

Dr. Bret L. Simmons
Bret’s Book Review
@DrBret

Tomorrow
Tue. June 11

The Sales Blog

S. Anthony Iannarino
@Iannarino

Wed. June 12

Real Leaders

Grant Schreiber
@Real_Leaders

Thur. June 13

Young Upstarts

Daniel Goh
@YoungUpStarts

Fri. June 14

We hope you enjoy the book as well.



The post “The Three Rules” Virtual Book Tour Launches Today appeared first on Idea Sandbox.

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