On November 25th, Dr. Rosemary Athayde from the Kingston Business School in England delivered an ECSB Webinar on Flock Theory: A New Method for Mapping Innovation. Dr. Athayde uses Flock Theory primarily as a framework for her research but has recently begun using it as a teaching tool. Flock Theory is a new model of human interaction and through this webinar, she explains how flock theory is being applied to human behavior and being used in open sourced innovation.
Click here for the full ECSB webinar >
About Dr. Athayde
Rosemary Athayde is a senior researcher at the Small Business Research Centre Kingston University, and her research interests are enterprise and entrepreneurship education. She has carried out evaluations of different types of enterprise programmes using a range of psychometric measures and techniques. Most recently she was commissioned by Young Enterprise to conduct a study of alumni during their 50th anniversary year: http://www.young-enterprise.org.uk/
For her PhD Rosemary developed an Attitudes to Enterprise (ATE) Test which measures enterprise potential in young people. The test has been used in the UK; Australia, North West University in South Africa; Qatar and Croatia. An undergraduate version of the ATE test was used to evaluate the Bright Futures Programme run by West Focus, for the Higher Education Entrepreneurship Group (HEEG).
In 2004 Rosemary gave a presentation on her work at the United Nations Economic Commission Working Party on Youth Entrepreneurship in Geneva, Switzerland. A paper on the early development of the test was published by Entrepreneurship Theory and Practice in March 2009.