2012-10-08

‎Relaunch:

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Revision as of 17:35, 8 October 2012

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{{CompanyInfo|

{{CompanyInfo|



| logo            =
Pw
-
logo
-
transparent
.png

+

| logo            =
PW
-
LOGO
-
1
.png

| silversponsor = ICANNWiki [[Sponsorship|Silver Sponsor]]

| silversponsor = ICANNWiki [[Sponsorship|Silver Sponsor]]

| type            =

| type            =

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| linkedin        =

| linkedin        =

| twitter        =

| twitter        =



| keypeople      = [[Bhavin
Turkhia
]], CEO Directi Group
[[Sandeep Ramchandani]], Director of Strategic Parnterships, Directi

+

| keypeople      = [[Bhavin
Turakhia
]], CEO Directi Group
[[Sandeep Ramchandani]], Director of Strategic Parnterships, Directi

}}

}}



'''.pw - The Professional Web''' is the re-launched [[registry]] for the [[ccTLD#Open ccTLD|Open ccTLD]] for Palau, [[.pw]]. The Professional Web is a subsidiary of [[Directi]], which is also an applicant for 30 [[New gTLD Program|new gTLDs]]. Despite these applications, the launching of the now-open ccTLD represents the
larger
Directi
groups
first active [[registry]]
operations
. The official launch of the [[TLD]] is [[ICANN 45]] in Toronto.

+

'''.pw - The Professional Web''' is the re-launched [[registry]] for the [[ccTLD#Open ccTLD|Open ccTLD]] for Palau, [[.pw]]. The Professional Web is a subsidiary of [[Directi]], which
operates prominent registrars, hosting, and development companies, and
is also an applicant for 30 [[New gTLD Program|new gTLDs]]. Despite these applications, the launching of the now-open ccTLD represents the Directi
group's
first active [[registry]]
operation
. The official launch of the [[TLD]] is [[ICANN 45]] in Toronto.



Major selling points for the extension will be the relatively low-price, and the vast amount of quality domain names available. Further uncertainty over the timeline of [[ICANN]]'s new gTLD program gives the company an opportunity to target entities feeling constricted by the lack of quality domain names in other, saturated TLDs. Directi CEO, [[Bhavin
Turkhia
]], said in the .pw re-launch press release: "The top generics are running in a depleted state. In over 70% of the cases, consumers are unable to

+

Major selling points for the extension will be the relatively low-price, and the vast amount of quality domain names available. Further uncertainty over the timeline of [[ICANN]]'s new gTLD program gives the company an opportunity to target entities feeling constricted by the lack of quality domain names in other, saturated TLDs. Directi CEO, [[Bhavin
Turakhia
]], said in the .pw re-launch press release: "The top generics are running in a depleted state. In over 70% of the cases, consumers are unable to

obtain a name of first choice, and must settle for longer, less memorable names. Moreover, for these unattractive names, they will pay more and more each year as incumbent gTLDs continue to raise prices. .pw aims to meet the global demand for shorter, first choice names at a reasonable price."
[http://www.thedomains.com/2012/10/08/directi-to-launch-the-pw-the-professional-web-cctld-at-icann-toronto/ Directi to Launch the pw The Professional Web ccTLD at ICANN Toronto, TheDomains.com]

obtain a name of first choice, and must settle for longer, less memorable names. Moreover, for these unattractive names, they will pay more and more each year as incumbent gTLDs continue to raise prices. .pw aims to meet the global demand for shorter, first choice names at a reasonable price."
[http://www.thedomains.com/2012/10/08/directi-to-launch-the-pw-the-professional-web-cctld-at-icann-toronto/ Directi to Launch the pw The Professional Web ccTLD at ICANN Toronto, TheDomains.com]

===Background===

===Background===



The .pw ccTLD was delegated to the Pacific island nation of Palau in 1997.
[http://www.iana.org/reports/2003/pw-report-30jun03.html PW Report 30 Jun 03, IANA.org]
It has been redelegated a number of times, and [[Directi]] obtained exclusive rights over the .pw - The Professional Web in 2004 from [[EnCirca]], the [[registrar]] that originally launched the eponymous acronym. Prior plans for the ccTLD were to create a
bundling of
social media and messaging product, though that project did not come to fruition, and
consequently
the ccTLD has seen little registration and is consequently now open for wide growth.

+

The .pw ccTLD was delegated to the Pacific island nation of Palau in 1997.
[http://www.iana.org/reports/2003/pw-report-30jun03.html PW Report 30 Jun 03, IANA.org]
It has been redelegated a number of times, and [[Directi]] obtained exclusive rights over the .pw - The Professional Web in 2004 from [[EnCirca]], the [[registrar]] that originally launched the eponymous acronym. Prior plans for the ccTLD were to create a
bundled
social media and messaging product, though that project did not come to fruition, and
so
the ccTLD has seen little registration and is consequently now open for wide growth.

===Relaunch===

===Relaunch===



The new operations under [[Directi]] of .pw The Professional Web entails relaunching the [[ccTLD]] as
and
[[ccTLD#Open ccTLD|ccTLD]]. An open ccTLD is one that is available for registration outside of the nation that it designates, in this case Palau. The official relaunch of .pw as an open ccTLD is [[ICANN 45]] in Toronto, which runs the week of October 13, 2012. This will then be followed by a [[gTLD]] style launch, which includes a
70
[[Sunrise Period]] in early December 2012, and a month long [[Landrush Period]] in February, 2013.

+

The new operations under [[Directi]] of .pw The Professional Web entails relaunching the [[ccTLD]] as
an
[[ccTLD#Open ccTLD|
Open
ccTLD]]. An open ccTLD is one that is available for registration outside of the nation that it designates, in this case Palau. The official relaunch of .pw as an open ccTLD is [[ICANN 45]] in Toronto, which runs the week of October 13, 2012. This will then be followed by a [[gTLD]] style launch, which includes a
68 day
[[Sunrise Period]] in early December 2012, and a month long [[Landrush Period]] in February, 2013
.

+

+

Technical registry functions will be handled by [[CentralNic]], which will support [[DNSSEC]], [[IPv6]], and multiple [[IDN]]s
.

While the Directi group includes its own registrars, such as [[LogicBoxes]] and [[ResellerClub]], it is also looking for other registrars to sell .pw.
[http://domainincite.com/10705-directi-to-relaunch-pw-as-an-open-tld Directi to Relaunch PW As an open TLD, DomainIncite.com]

While the Directi group includes its own registrars, such as [[LogicBoxes]] and [[ResellerClub]], it is also looking for other registrars to sell .pw.
[http://domainincite.com/10705-directi-to-relaunch-pw-as-an-open-tld Directi to Relaunch PW As an open TLD, DomainIncite.com]

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