It’s all eyes on womenswear in the midst of Milan Fashion Week but what about the boys? We’d like to offer a much-needed reprieve in the form of London-based menswear brand, Percival and their unique set of AW13 campaign videos.
To coincide with the collection, the boys (and girl) at Percival have gathered together a group of style-conscious men from a variety of fields to play word games. Each of the three 90 second films focuses on a different activity. Though the second two have yet to be revealed, the first film, titled ‘Words’, sees the gents play a round of word association.
But it’s not all just fun and games. The films translate the new collection by using words assoiacted with the new season pieces as starting points for the games. So in a roundabout and quite canny way, they are getting the sartorial message across.
The selected talent includes:
Rick Edwards – Comedian, Writer
Ed Skrien – Actor, Game of Thrones, Ill Manors
Dan Rookwood – Style Director Mens Health
George Lamb – Presenter, Facilitator
Silas Grant – Product Designer, CEO Bedouin Bags
James Dow – Senior Digital Creative
Rodney Clarke – Scenic Artist, Sydney Opera House, most London Theatres
Will Best – Presenter, BBC, Channel 4
Akin Davies Jnr – Director, Model
James Jordan – Custom Motorcycle Builder, Kingdom of Kicks
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