Promotion and branding are the key elements of success of any business. These elements are needed by every business to survive the ruthless competition in the market. A number of businesses are unable to feed a proficient marketing for the promotion & marketing. The large businesses can easily pay a decent amount of money to a proficient marketing team or company, but small & medium sized businesses may suffer financial crisis if they hire extra professionals for marketing their products. So, for these SMBs, we have GetResponse as the ultimate solution to cater their business need.
GetResponse: The Introduction
From being an email marketing tool to a powerful online marketing platform, GetResponse has improved on its services significantly over the years. The efficient development team has worked on significant areas to improve the tool with every passing day. It is the collaborative effort of development and marketing team of this tool that GetResponse has reached to over 350,000 customers around the world. The marketing automation feature is the recent addition to this tool making it an overall solution for marketing of any business.
What’s packed Inside GetResponse Tool?
GetResponse is an amazing tool which is packed with powerful features. Some of them have been listed here. Let’s read through some of its coolest features.
Marketing Automation
The Marketing Automation feature is the new addition to GetResponse’s interface. The feature can be utilized to design interactive workflows. You just need to arrange the blocks in order to design these interactive workflows. Your objectives can be addressed and the KPIs can be met easily. The visual workflow created by you lets you drive engaging communications.
This marketing automation feature allows you to cut down your goals into small manageable sizes so that it becomes easy to achieve them. Each action of the subscriber can be given a reaction to help you in reaching the goal. You can generate the measurable results by creating automated communications.
The interactive workflows can be created with the help of ready-to-use tools in its interface. Its drag & drop builder allows you to setup the complex campaigns with ease. Hundreds of scenarios can be created to track the journey of your subscriber in real time. The eCommerce abilities can also be utilized like website trackers, address cart abandoners, track purchases and much more.
Email Marketing
GetResponse entered the online marketing industry through its email marketing tool. This tool comes with a range of templates from 20 industries. It has over 600 pre-designed responsive templates that can be used to create wonderful newsletters for the subscribers. Its drag & drop builder allows you to change the design template in the way you want.
The email marketing tool comes with its own spam checker tool, namely Spamcop. It checks the spammy words in your newsletter and suggests you the changes required. This lets your newsletter pass the spam filter present in subscriber’s mailbox. One can also add Google Analytics option to the newsletter for checking the performance of newsletter. The reports generated can also be downloaded. The contacts list can also be added and downloaded.
Landing Page Creator
You can attract the visitors to your website by luring them to the landing pages. The landing page creator of GetResponse will help you to design awesome landing pages. These pages can help you turn the visitor to subscriber or customer. It provides you over 100 landing page templates that are responsive too. The drag & drop builder will help you to design the page in a way you want.
The split testing feature will help you decide how the different variants of your template are performing. It allows you to check 5 variants of the similar template through its A/B testing feature.
AutoResponder 2.0
AutoResponder is the best way to greet the new subscribers with a welcome note. You can impress your new subscribers by welcoming them with a text through the auto-responder system of GetResponse. As soon as the subscriber joins your mailing list, he/she is sent the welcome message automatically. This message can be altered accordingly.
Webinar Tool
GetResponse’s webinar tool is the ultimate feature provided to the users. You can easily plan the online meetings with your client/customers or can take webinars easily. It provides you with a number of webinar page templates that you can use to send invites to the listed attendees. The webinar can be protected through a password so that only invited people can join the webinar. You can even customize the URL of your webinar.
The webinar can also be scheduled in 3 minutes and the link to your webinar can be shared socially. While you are taking the webinar, you can also share the screen with any of the attendees. The best part is that the webinar can be recorded to the length of 2 hours and can be shared with everyone you wish.
Why go with GetResponse?
GetResponse has a plethora of features for its users. The simple interface, irresistible marketing capabilities, and affordable pricing make GetResponse the favorable choice for users. It is immensely popular among the user because:
Ease of Use/Simplicity: GetResponse is a user-friendly tool with all the options present on the main dashboard. You will find it easy to navigate through different options. Its simplicity is loved by its users. The video tutorials, FAQs, and the learning centre help you to understand this tool in a better way.
Pricing: GetResponse has kept its plan affordable for customers. All its plans are well customized according to needs of users. The smallest plan starts from $15/month and you can send newsletters to 1000 subscribers. The highest plan at GetResponse is priced at $799/month and the newsletters can be sent to more than 100000 contacts. You are offered the best value for money at GetResponse.
All in One Tool: It is the complete marketing solution for any small scaled or large scaled business. The online marketers, bloggers, entrepreneurs and business owners can utilize the powerful features of this tool in marketing their business. The landing page builder, email marketing tool, webinar tool, and the auto-responder 2.0, you will find all in a single hut. The marketing automation tool added to its interface has made GetResponse as a sole marketing platform for any business around the world.
How GetResponse is the ideal choice for SMBs?
The small and medium sized business firms can use GetResponse to bring the best out of their business. it can lead to their expansion and growth exponentially. The landing page creator and its email marketing tool are just enough to turn your subscribers into a valuable customer in no time. Further, the webinar tool can come handy to organize online meetings with your customers.
GetResponse has brought marketing automation to the masses and has opened it for entrepreneurs, business owners, and the online marketers. It is making the SMBs more powerful by providing them with the most powerful online marketing platform that exists in internet world in present day.
The Conclusion
GetResponse has established itself as an astounding online marketing platform in the internet world. There is hardly any tool that can give a close fight to GetResponse in terms of its features, ease of use and affordability. I will personally recommend you all to try it for once.
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