The varied and unique produce of Serbia had been sparsely available in the UK until five years ago, when inspired by memories of her childhood, Snezana decided to bring them from her native country to the UK. “The age-old tradition of preserving nature’s bounty by grinding fine fruit that comes fresh from the hedgerows and trees still resonates in modern Serbia and lives on in the folk knowledge of the people,” says Snezana.
Snezana quickly set to work on applying her country of origin’s philosophy to Granny’s Secret’s array of fruit and vegetable juices. “The freshest and most natural juices are made by grinding the whole fruit, rather than pressing it,” she explains. “Following this method means that all of the important ingredients are preserved. Our drinks include depth of flavour, are an irreplaceable source of nutrition, are sweetened by white grape juice instead of sugar, and are packaged in glass to keep them cool even at ambient temperatures.” As well as adhering to the nutrition-boosting grinding technique, the fruit juices contain the peel of the fruits, which Snezana says are another essential nutrient-rich source.
Serbian sensation
Granny’s Secret products are available in 12 flavours of single fruit flavours, with vegetable and fruit combinations available, too. The eclectic array of flavours, from Orange to Wild Blackberry and more, earned Granny’s Secret a spot on deli shelves when it launched in 2012. A month after the company obtained its first listing the accolades starting rolling in, and the brand has even been the awarded Great Taste Producer status, too.
It’s not just the awards that Snezana is proud of – she’s passionate about the healthy credentials of the Granny’s Secret products, too. These credentials have been confirmed by an online listing at Holland & Barrett. “We pride ourselves on helping to reduce obesity by not adding sugar, expect naturally-occurring ones from fruit,” she says. “We even recommend them for babies (over the age of six months) and small children, as they’re a great introduction to fresh fruits without turning to other juices which include added sugar.”
Another strong unique selling point about the juices is their versatility – some can be used in cocktails or even cooked with. “Tomato soups taste great with the herbs and celery included in our Tomato & Celery juice,” explains Snezana. “It tastes great in bolognese sauce especially, and unlike passatas that need a long cooking time to reduce the acidity, our pasteurised tomato juice can be added later in the cooking process to preserve freshness.”
Granny’s Secret News
Further to supplying many Gourmet and independent shops and Foodhalls, Granny’s Secret have just launched their premium products: Extra fruity jams, Ayvar roasted red pepper spreads and 100% fruit juices.. @ Holland & Barrett on line…
For more Granny’s Secret Products from Holland and Barrett click here
This represents a big boost to the brand, already breaking through to the UK market in the last few years here
We will be exhibiting at two trade shows this Spring – so please come and see us at the following shows:
IFE International 19-22 March, excel, London, Stand N2710 and
Natural Products Europe 2-3rd April ’17, Excel, London, Stand U54
Visit our website here
Call us today on 01454 540045 or visit us here
The post We talk to Snezana Knowles, founder of Granny’s Secret UK, about the brand’s cutting-edge fruit juices appeared first on Hospitality & Catering News.