ReviewPro, the leading provider of Guest Intelligence solutions, has signed a pioneering partnership agreement in
Europe with The AA, one of the UK’s most recognized and trusted brands. AA Hotel and Hospitality Services have
been recommending and acknowledging hotel excellence for over a century, creating a world-renowned hotel
inspection and star-rating scheme.The aim of the partnership is to provide deep guest insights to improve the
overall standards of hospitality and the guest experience at hotels across the country. All members of the AA Hotel
Scheme will receive free access to a core functionality of ReviewPro’s Online Reputation Management (ORM)
solution, along with the Global Review Index™ (GRI), the industry standard online reputation score used by hotels
worldwide as a benchmark for guest satisfaction.In addition to the numerous benefits available to them, members
of AA Hotel and Hospitality Services will now have access to powerful analytics from the leading provider of online
feedback to prioritize operational and service improvements at their properties to further improve guest
satisfaction.RJ Friedlander, CEO of ReviewPro, commented, “This partnership is the first of its kind in Europe and
presents 5,000 hotels and B&Bs with the opportunity to exceed guest expectations. Based on our experience in other
markets, I am confident that AA members using the insight to prioritize improvements will see a positive impact on
RevPAR within a few months.”Kirsty Lloyd-Jukes, AA Strategy Director, said “Our partnership with ReviewPro allows
all of our members across the UK to monitor and improve their online reputation to enhance the guest experience of
their property. The quality of the data and support from the team has been excellent and we are thrilled to be able
to offer our members this valuable added benefit.”For more information, please contact press@reviewpro.com or
Katie.stephens@theaa.comAbout ReviewPro:ReviewPro is the leading provider of Guest Intelligence solutions to
independent hotel brands worldwide. The company’s suite of cloud-based solutions includes Online Reputation
Management (ORM) and the Guest Survey Solution (GSS), which enable clients to obtain a deeper understanding of
reputation performance as well as operational/service strengths and weaknesses. We provide actionable insight to
increase guest satisfaction, rankings on review sites/OTAs and revenue.The company offers the industry-standard
Global Review Index™ (GRI), an online reputation score, which is used by thousands of hotels worldwide as a
benchmark for reputation management efforts, based on review data collected from 175 OTAs and review sites in
more than 45 languages. More than 25,000 hotels worldwide are currently using ReviewPro’s solutions. For more
information about ReviewPro, please visit www.reviewpro.com.About The AA:The AA is one of the UK’s most
recognised and trusted brands. We have been recognising and awarding excellence in hospitality for over a century,
and in 2008 we celebrated 100 years of inspecting and classifying hotels and restaurants.Any hotel or guest house
applying for AA recognition receives an unannounced visit from a professional AA inspector to check standards. Our
objective is to recognize excellence, enhance guest experiences and drive member satisfaction.In collaboration with
VisitBritain, VisitScotland and VisitWales, the AA developed Common Quality Standards for inspecting and rating
accommodation on a rising scale of one to five Stars. These standards and rating categories are now applied
throughout the British Isles. The AA’s Rosette award scheme, rating restaurants on a rising scale of one to five
rosettes, was the first nationwide scheme for assessing the quality of food served by restaurants and hotels. We
host three annual awards events: the Camping and Caravanning awards in March, the B&B awards in May, and the
prestigious AA Hospitality Awards in September. AA Hotel & Hospitality Services provides quality assessment,
training and consulting to more than 5000 hotels, restaurant and hospitality establishments throughout the United
Kingdom.