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Customer Advocacy Is The New Competitive Difference In B2B Marketing
via demandgenreport

Written by: Brian Anderson As the buying journey continues to become more buyer-centric, progressive B2B organizations such as Citrix, Blackbaud and Code42 are finding value in using customer advocacy programs to create brand authenticity through the...
Getting Started With Contact Form Plugins for WordPress
via danielemilana

Go to source Have you ever heard of the Seahawks’ 12th Man? Those who follow football know that only 11 players from each team are allowed on the field at any given time. However, Seattle’s fans have been branded as the “12th Man” because of the profound...
How to Create Customers for Life with the Perfect Onboarding Sequence (Regardless of Industry)
via philebrity

Paid search is often the biggest driver of new customers. Largely because people are typing in exactly what they’re looking for. But. These aren’t necessarily the most profitable customers you’ve got. Especially not in the beginning. Your repeat...
Create a Complete Loyalty Marketing Strategy
via b2cmarketinginsider

Loyalty marketing is the strategy of doing well for your brand by making good with existing customers. As the customer journey becomes a nonlinear brand experience that has no set end-date, companies are shifting their focus from one-time offerings...
4 surefire ways to improve customer retention and growth
via venturebeat

SPONSORED: This sponsored post is produced in association with Citrix GoToWebinar. In today’s hyper-connected, multi-channel world, turning a lead into a loyal customer has become almost as challenging as turning lead into gold for an alchemist. Fortunately...