2015-11-21

A couple years ago I came across some interesting sales data on the Italian CB1000R forum, and I've dug out an update: Italian sales Jan-Oct 2015. The CB1000R is still there in the top 100 there... (number 90)

The original posting is at:
http://www.hondacb1000r.com/forums/c...t-cb1000r.html

The CB1000R sold more than 2000 in 2009, and was #8. Sales declined thereafter (as is expected) and it dipped out of the top 20 by 2012, but still sold more than 500 in Italy. Now that down to less than 200... Yup, sure time for a change!

p.s. Italy is obviously a unique market - HEAVILY into nakeds! This is NOT North America! Nor even the UK...

Market from January to October 2015: Top 100 Motorcycles

Rank Brand Model Segment Tot. January-October 2015

1 BMW R 1200 GS Enduro 3,029

2 YAMAHA MT-09 TRACER Naked 2,551

3 DUCATI SCRAMBLER Naked 2,365

4 HONDA NC 700/750 X Enduro 2,202

5 BMW R 1200 GS ADVENTURE Enduro 1,920

6 YAMAHA MT-07 Naked 1,865

7 DUCATI MULTISTRADA 1200 Tourism 1,401

8 YAMAHA MT-09 Naked 1,028

9 BMW R 1200 R Naked 818

10 TRIUMPH BONNEVILLE Naked 778

11 KAWASAKI Z 800 Naked 767

12 TRIUMPH TIGER 800 Enduro 729

13 HARLEY-D. XL883N IRON 883 Custom 699

14 HONDA CB 650 F Naked 670

15 KAWASAKI VERSYS 650 Enduro 659

16 SUZUKI DL 1000 V-STROM Enduro 626

17 KTM 125 DUKE Naked 598

18 HONDA CROSSRUNNER Tourism 594

19 GUZZI MOTORCYCLES V7 STONE Naked 564

20 HARLEY-D. XL1200X FORTY-EIGHT Custom 549

21 DUCATI MONSTER 821 Naked 548

22 BMW R 1200 RT Tourism 544

23 HONDA CB 500 X Tourism 534

24 BMW F 800 GS Enduro 527

25 KAWASAKI ER-6N Naked 527

26 DUCATI HYPERMOTARD / SP / ROAD Supermotard 525

27 BMW R NINE T Naked 524

28 BMW F 800 R Naked 477

29 YAMAHA YZF-R1 Sports 469

30 KTM 390 DUKE Naked 465

31 YAMAHA MT-125 Naked 458

32 YAMAHA XT 1200 Z Enduro 436

33 BMW S 1000 XR Enduro 435

34 BMW F 700 GS Enduro 421

35 HONDA CB 500 F Naked 418

36 SUZUKI DL 650 XT V-STROM Enduro 393

37 SUZUKI DL 650 V-STROM Enduro 364

38 BENELLI BN 302 Naked 362

39 HARLEY-D. FLHXS STREET GLIDE SPECIAL Custom 344

40 KAWASAKI VERSYS 1000 Enduro 343

41 KAWASAKI VULCAN S Custom 329

42 HONDA CROSSTOURER Tourism 327

43 DUCATI 1299 PANIGALE / S Sports 326

44 KAWASAKI Z300 Naked 319

45 BMW R 1200 RS Tourism 314

46 HARLEY-D. FXDB103 DYNA STREET BOB Custom 309

47 HONDA CB 125F Naked 303

48 KTM SUPER DUKE R 1290 Naked 299

49 TRIUMPH STREET TRIPLE Naked 282

50 BETA RR 2T 300 SINGLE Enduro 274

51 KTM 1290 SUPER ADVENTURE Enduro 268

52 KTM 1190 ADVENTURE Enduro 266

53 GUZZI MOTORCYCLES V7 SPECIAL Naked 264

54 BMW S 1000 RR Sports 253

55 YAMAHA WR 125 X Supermotard 242

56 BETA EVO 300 2T Trial 241

57 KTM 125 EXC Enduro 232

58 YAMAHA YZF-R125 Sports 231

59 HARLEY-D. FXSB BREAKOUT Custom 230

60 KTM 300 EXC Enduro 226

61 TRIUMPH SCRAMBLER Naked 225

62 MV Agusta BRUTAL 800 ABS Naked 223

63 DUCATI 899 PANIGALE Sports 222

64 KTM 350 EXC-F Enduro 214

65 KTM 1050 ADVENTURE Enduro 210

66 DUCATI DIAVEL Naked 195

67 HARLEY-D. FLTRXS ROAD GLIDE SPECIAL Custom 195

68 MV Agusta TOURISM FAST 800 Tourism 195

69 KAWASAKI Z1000 SX Tourism 193

70 BMW S 1000 R Naked 192

71 SUZUKI INAZUMA 250 Naked 192

72 HARLEY-D. SPORTSTER 883 ROADSTER Custom 190

73 SUZUKI GSR 750 Naked 189

74 YAMAHA XV950 Custom 189

75 APRILIA DORSODURO 750 Supermotard 188

76 HUSQVARNA TE 125 Enduro 188

77 KTM 250 EXC-F Enduro 188

78 HUSQVARNA TE 300 Enduro 186

79 KAWASAKI NINJA 300 Sports 186

80 SUZUKI GSX-S 1000 Naked 185

81 KTM 690 SMC R Supermotard 182

82 MV Agusta RIVAL 800 Supermotard 180

83 HONDA CBR 1000 RR Sports 177

84 KAWASAKI Z1000 Naked 175

85 HARLEY-D. STREET 750 Custom 167

86 MASH SEVENTY FIVE Naked 162

87 TRIUMPH TIGER 1200 EXPLORER Tourism 162

88 HONDA CRM 125R HM Supermotard 161

89 SUZUKI GLADIUS 650 Naked 161

90 HONDA IT. CB 1000 R Naked 153

91 MASH FIVE HUNDRED Naked 148

92 HONDA NC 700/750 S Naked 147

93 HARLEY-D. FXDL DYNA LOW RIDER Custom 146

94 HARLEY-D. ELECTRA GLIDE ULTRA LIMITED Custom 144

95 DUCATI MONSTER 1200 S Naked 143

96 HARLEY-D. FLHRC ROAD KING CLASSIC Custom 142

97 KTM 690 DUKE Naked 142

98 MV Agusta ROAD 800 Tourism 141

99 BETA RR 4T 350 SINGLE Enduro 140

100 MASH TWO FIFTY Naked 133

Data source: Ministry of Transport and Infrastructure. Processing UNRAE for ANCMA

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