2015-02-13

Thanks to the increased interest in the soon-to-be-released 2015 Infiniti Q30 hatchback and the  2015 Infiniti QX30 Crossover, things are looking very good for Infiniti Motors.

The first will go on sale late this year with the next model following sometime in 2016. These models are very different from existing Infiniti vehicles like the 2015 Infiniti Q40, since they cover a different segment than what Infiniti customers are used to. Dealerships serving Vista will definitely get a lot out of them with the increased demand in hatchbacks.

The success of these models will likely also be seen as a breath of fresh air for Infiniti design enthusiasts. Talking to Carscoops.com, Infiniti Europe chief Francois Goupil de Bouille said, “We have some customers who love it and other customers who reject it, but that is what we want. This car has a lot of personality."

That seems to be the most important factor in making sure that the Infiniti brand will stay recognizable and attractive. With most of 2015 still ahead, there are many ways that Infiniti executives can tailor their strategy as they learn more.

“We need to be exactly the opposite of conservative. We can be innovative; we can take the maximum risk,” Goupil de Bouille said.

This is the first step for Infiniti Motors to ensure consumers that they have a lot to offer for 2015. If you want to stay up to date with everything related to Infiniti vehicles, then look no further than Hoehn Infiniti! We’ve got a wide selection of new and Certified Pre-Owned Infiniti vehicles just for you! You can always come by to test drive our varied inventory so that you know exactly what you’ll be getting. We believe everyone deserves to be as informed as possible before buying their own vehicle. We can help out!

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