So your salon website is visible on the internet, your existing clients can find out information about your salon, the services you offer and your opening times and price lists, but is your website really working effectively to drive new clients through your salon door?
Salon Guru suggest using these three tools to monitor how effective your website really is.
Google Rank – when did you last check your Google rank?
The most important way to get new clients is to ensure that people searching on Google will find and visit your website. So your 1st task is to check the position your website shows in the search results page.
Search on Google for the 10 most important phrases in your town/city, e.g. –
Hair Colour Liverpool
Best salon Chelsea
Hair cut Manchester
Highlights Cardiff
Hairdresser Birmingham
Hair extensions London
Bridal hair Leeds
Aveda Bristol
If you are not ranked in the top three then you will get almost no visitors from Google searches – and there are thousands of client searching every week for salons in your area using Google!
You should aim at Google Rank of 1 to get the most traffic as 80% of searchers click the 1st link at the top.
Use Analytics – is the FREE Google Analytics tool connected to your website?
This free tool tells you –
How many people visit your website
Where they came from,
What phrases they used to find you
How long they stayed on your website
If you do not know the numbers behind your website, you will never know how well it performs.
Offer downloadable vouchers – does your website generate actual revenue?
A great way to track your website (and Facebook Page) performance is to offer a voucher that visitors can download.
Using email software, it issues an automatic email they can print and bring into the salon and with an i-salon Discount Code you can track in-salon use.
These are just a few steps to check if your website is working as well as it could.
There are many more on the Salon Guru website.