Label.M is celebrating its tenth anniversary in style this year, with a sleek new look for their best-loved products by long-term collaborator Giles Deacon.
Giles – the eponymous label of the designer – is just one of the shows that the Label.M team work on, as official sponsors at London Fashion Week. Combining couture cuts with quirky prints and a very British sense of humour, Giles is the perfect partner to primp the professional haircare brand’s hero products for their big birthday.
Hairspray, Volume Mousse and Texturising Volume Spray all get a new-look for the anniversary, with a cool design featuring clouds and faces.
Sacha Mascolo-Tarbuck, global creative director and head of the international artistic team says: “To mark a decade since first starting label.m, I wanted to do something which somehow reflected how far the brand has come. From the beginning, the range has always been used backstage at London Fashion Week – so what better way to celebrate its association with British Fashion than with our brilliant limited-edition print by one of our favourite designers Giles Deacon. I love his use of patterns and prints and his cloud illustration sums us up perfectly – a youthful and spirited attitude.”
Label.M was launched in 2005 as a collective of 16 professional products created by Sacha and her father, TONI&GUY founder Toni Mascolo. Today there are 76 products, as well as electricals and accessories. Label.M is the official haircare product of London Fashion Week.