“SEO-in-a-Day” for Small Business – Perth
Event on 2014-11-13 09:00:00
Take control of your Digital Marketing and gain the
knowledge and skills to do your own SEO.
Learn How to Do SEO the Smart Way
The SEO-in-a-Day for Small Business Course is a taught in a classroom style environment and includes both theory and practical components. You will learn the fundamentals of Best Practice "search engine optimisation" (SEO) and by completing this course you will gain the knowledge and skills required to start the journey towards becoming an expert in website search engine optimisation.
Learn how to get your website to the top of the search engine results pages so you can increase leads and sales to your business and make more money. If you are engaging in Google Adwords or any other pay-per-click tool that drives people to your website, then this course is a must for you.
The topics covered include; What is SEO, how Google Ranks Websites, On-page SEO, Page Titles, Keywords, H1 Tags, Image Optimisation, Internal Linking, Off-page SEO, Content Marketing, Inbound Marketing, Guest Blogging, Social Media SEO Signals, Video Marketing, Authority Link Building & SEO Copywriting.
Every attendee will also find out what SEO tools and software the top SEO companies and experts use.
At the end of this course you should be able to design your own SEO Roadmap and implement some or all of the best practice SEO strategies and tactics yourself, or know how to instruct the person who is doing it for you.
For those of you that are using or want to use a professional SEO company, you will gain a complete understanding of what is involved in doing SEO, AND how to choose the right SEO expert for your business.
SEO Essentials Training for Small Business Course Overview
Module 1 – Search Engine Optimisation Fundamentals
What is SEO
Why SEO is important for Small Business
How SEO has changed
How Search Engines rank Websites – especially Google
Understanding the Google Algorithm
Practical Exercise
Module 2 – The Ultimate Starting Point for Effective SEO
Difference between On-page SEO & Off-page SEO
Keyword Research – The ultimate starting point
The best Keyword Research Software (FREE)
Identifying the exact Keyword Phrases your Customers use to Find you on Google
How to use Keyword Research intelligence in creating your SEO Road Map
How to use Keyword Research to structure your Website
How to use Keyword Research when writing your Website Content
Module 3 – On Page SEO Fundamentals
The ideal Website Platform for SEO
Structuring your Website for effective SEO
Importance of Page Titles and Page Descriptions for SEO
Image Optimisation
What are H1 Tags and how to use them for SEO
Creating SEO-friendly Pages
Site Maps
Internal Linking
Module 4 – Copywriting for SEO
Effective SEO Copywriting
Ideal Keyword Density Usage
Related Keywords
How much Content is enough
How to stop Duplicate Content issues
Why some Websites Rank with very little Content
How and where to find experienced SEO Copywriters
Module 5 – Off Page SEO
Content Marketing
Inbound Marketing
Authority Link Building
How to use Social Media to help SEO
Video Marketing for SEO
Blogging for SEO
Module 6 – Get Access to PRO SEO Software & Tools
Learn how to conduct SEO Ranking Reports
Learn how to generate SEO Backlink Reports
Learn how to do SEO Anchor Text Reports
Conduct Competitor Analysis
Get your own SEO Ranking Mobile App
Module 7 – The New Rules of SEO
What has changed & why
What Google is looking for
What not to do, so you don't get Penalised
The future of SEO for Small Business
Beyond SEO – other smart ways to increase Sales & grow your Business Online
Module 8 – Questions & Answers & Test
30 Minutes Questions & Answers
30 Minute Test
In the last hour of the SEO Essentials for Small Business Course you will have a chance to ask specific and general questions about SEO and Digital Marketing.
There will also be a multiple choice test tailored to help you retain new found knowledge which you gained throughout the day.
A Certificate of completion will be provided to those attendees that pass the test.
By completing this course you will fast track your knowledge on SEO and be able to do the following;
Create an SEO Road Map for your Business
Conduct your own Keyword Research
Do your own "On-page SEO"
Conduct Best Practice Off-page SEO including knowing how to build Authority to your Website
How to conduct proper Content Marketing & Inbound Marketing
How to use Social Media to boost your SEO Ranking
How to use Video to improve your SEO
Write effective Content that is SEO-friendly
and so much more…..
You will also be able to have the right conversations with your website designer and SEO Company about Websites, Search Engine Optimisation and Digital Marketing.
This course will save you a lot of money in your pursuit of higher Rankings on Google.
The investment you make in this course will pay you back many times over, and for many years to come.
It is my hope that you achieve the level of online success that you wish for, and that you never get taken advantage of by a website designer or SEO company because of your lack of knowledge about Digital Marketing and SEO.
I look forward to teaching you all that I know about SEO & Digital Marketing.
Regards,
David Lurie – Mr. SEO
at Country Comfort Inter City Perth
249-263 Great Eastern Hwy
Perth, Australia